Why nostalgia is back in fashion

Why nostalgia is back in fashion

You probably thought the days of vinyl had gone, but according to recent research from eBay, vinyl records are making a comeback. It seems millennials are falling out of love with downloads and digital content and falling for books, CDs and DVDs again!

According to eBay’s survey of 2,000 18-24-year-olds, it seems they have been fuelling this boom in sales of physical media. It revealed that 25 per cent bought a vinyl record, 64 per cent bought a book, 56 per cent bought a DVD and 51 per cent purchased a video game in the last year. The research suggests that young people have an increasing desire to disconnect from the digital world.


This means that there are some interesting predictions of what the top Christmas presents are going to be this year:

·      Books – The most sought after books this year include Margaret Atwood’s The Handmaid’s Tale, Orwell’s 1984 and Golding’s Lord of the Flies.

·      Vinyl – It is expected that classic albums from The Beatles, David Bowie and Pink Floyd will be in high demand this Christmas.

·      DVD’s – Box set’s such as Game of Thrones and Only Fools and Horses are set to be popular this year alongside classic Christmas DVD’s such as Charles Dicken’s A Christmas Carol.

·      Video Games – For the gaming grandchildren in your life, games such as Crash Bandicoot, Fifa and GTA are predicted to be popular gifts this Christmas.

The love for owning physical media seems to be down to our habit of collecting, with eBay’s research also finding that the average person owns 91 CD’s, 88 books, 63 DVD’s and 18 video games! 


Although this may be a genuine shift in attitudes towards physical media rather than digital, many believe this trend is down to the Instagram culture. Sadly, this trend suggests young people purchase classic books and vinyl records to display them rather than use them in a plea to show off to their friends. Your vinyl’s and books may be making you cooler than you think!