Adventurers are most likely to be sporting a hand-made cowboy hat and are certain to take holidays that are to somewhere a bit different. Most likely to be found in unusual destinations like Transylvania or the Antarctic.
Explorers refuse to wear any pair of trousers that end below the knee. They are likely to take tours that allow them to cover a lot of ground and see a lot of different locations and countries.
Gastronomes, feel a magnetic pull towards the world’s most celebrated foodie nations. Most likely to be found in Paris, Provence and the Cote d’Azur and knee-deep in vino at wine tasting sessions.
Find a UNESCO World Heritage site and a culture vulture will be somewhere nearby. Their thirst for knowledge is insatiable and they have extra bookshelves just for all their guide books. They’ll be the ones who opt for trips where they can see the real country, people and life.
Sun Loungers scour the world in pursuit of global relaxation. If there’s a beach and a sunset, they’ll be on it or under it. Take a trip across the beaches of the Cote d’Azur and they’ll be positioned perfectly to soak up the solar rays.
Hyperactive Travellers are most likely to wear travel belts to store everything. They’ll be the ones opting for tours and cruises, which have the biggest country-count
These tourists want to enjoy a huge variety of different places and varied and different experiences but will only go if the quality and service levels meets their needs. Most likely to be found living the high life on a Classic Splendours of Italian Treasures tour, or indulging in serious retail therapy in Paris.
Full Restorers are people who are looking for a holiday that offers them total R&R. Their other half regularly goes off on all the trips whilst they enjoy the pool, the spa, reading and an occasional glass of wine. Most likely found on a Burma Discovery Cruise.
The study was commissioned to celebrate the launch of the new Slow Travel category for Journeys of Distinction
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