Online retailer JD Williams are donating money to the charity with their new Silver Line edit
Silver Line founder Esther Rantzen, ex model Angie Best and TV presenter Lorraine Kelly and have all selected a ‘Silver Line edit’ of JD Williams clothing, 30% of the sales will be donated to the helpline charity.
The charity Silver Line helps to combat loneliness and isolation in older people. It was founded by Ester Rantzen in 2013, after writing an article about how lonely she had become after her husband’s death and being overwhelmed by the response she received from others who shared her experience.
Products included in The Silver Line edits, as chosen by Esther, Angie and Lorraine, are: