If you enjoyed Alison's stint on Bake Off, and feel inspired to liven up your wardrobe, feel free to take a peek at our selection of Alison Hammond outfits – with some budget-friendly dupes, too. After all, how could we forget the Queen of Daytime TV? Finding the best dresses worn by the presenter may be a tricky task, since she doesn’t post her outfits on Instagram, like Lorraine Kelly. So, we’ve done the hard work for you, sourcing the best and brightest picks from her wardrobe.
Whether out on location in Italy without a permit or interviewing celebrities, Alison Hammond's outfits are always amazing. Well-loved, the ITV presenter has made her mark on daytime television with her contagious laugh, super smile and genuine warmth. During her run at This Morning, Alison Hammond has never failed to make the British public laugh – as well as her celebrity interviewees. Even the notorious Harrison Ford was in fits of giggles with Alison around.
Best Alison Hammond outfits at a glance:
• Writer's pick: Alva Midi Shirt Dress in Bright Blue Leopard - view at Dancing Leopard
• Best Alison Hammond GBBO dress: Dove Dress in Bamboo - view at Dancing Leopard
• Best Alison Hammond green dress dupe: Tropical Leaf Ruffle Dress - view at Apricot
Now, Alison has a new calling. Replacing comedian Matt Lucas as a host for the Great British Bake Off may be a tall order, but she was up for the challenge. We saw some fabulous new looks from her wardrobe, too. Whilst she is known for plenty of sparkle on the Red Carpet, Alison's daytime dresses are colourful, fun and patterned, which fits her infectious personality to a tee. Alison Hammonds' fashion ranges from fun midi-length dresses to a smart trouser and blazer combination and just like Alison Hammond's make up, she's always looking ready for the camera.
Perhaps, we’ll be able to answer: Where does Alison Hammond buy her clothes from? See below, our favourite Alison Hammond outfits. So, if you spend Bake-Off or This Morning pointing at the TV and saying, “I love what she’s wearing”, now’s your chance to grab Alison’s look – no matter your budget. We’ve even spotted her wearing some pieces from plus-size fashion retailer, Simply Be.
Best Alison Hammond outfits: Bake Off and Beyond
Best Alison Hammond blazer dupe
Photo: Yours Clothing / Alison Hammondwww.yoursclothing.co.uk
With a double-breasted design, the Curve Pink Military Blazer has mock buttons and a tailored fit. Made from comfortable woven fabric, it is a bright and vibrant addition to your wardrobe. Dress up with smart trousers or dress down with jeans - you'll be sure to find your style with this fuschia number.
Best Alison Hammond shirt
Photo:www.longtallsally.com
Made from a comfortable woven fabric, this Tall Grey Snake Print Shirt was worn by Alison recently on This Morning. Simple and classic, this animal print is a signature of Alison's bold, larger-than-life style. Why not add a touch of animal print? Style with trousers and heels for a great look.
Best Comic Relief Alison Hammond dress
Photo: Brand Alley / Comic Relief / Gettywww.brandalley.co.uk
As seen on Comic Relief, this Blue Printed Frill Midi Dress from Scamp and Dude is another dress style we've come to expect from the bubbly presenter. It's been made from 100% Viscose using Eco Vero, which is a sustainable viscose with the lowest environmental impact. This print is so unusual - and you'll make an impression on everyone, we're sure.
Writer's pick
Photo: Dancing Leopard + Love Productions/Channel 4/Mark Bourdillon www.dancingleopard.co.uk
This is the exact dress seen on Alison in the Great British Bake Off final from the brand Dancing Leopard. We love the Alva Midi Shirt Dress in Bright Blue Leopard for its is bold, bright and brilliant print. Bravo, Alison. It also comes in extended sizing from sizes UK20 - UK28. So, if you want to recreate her look, you can grab it below...
Best Alison Hammond pink dress
Photo: Brand Alley / SU2C UKwww.brandalley.co.uk
Our Alison loves a star - so, why not grab some attention in this Pink Star Print Midi Dress number courtesy of Scamp & Dude? Short-sleeved and crew-necked, this special fuschia dress is made from soft viscose crepe with EcoVero - for a sustainable look - and by no means are you compromising style.
Editor's choice
Photo: Simply Be + Love Productions/Channel 4/Mark Bourdillon www.simplybe.co.uk
Shine in this Twisted Wunder Ziggy Star Maxi Dress - with flutter sleeves and a back waist tie. Comfy! In Week Eight, Alison wore the Twisted Wunder Ziggy Maxi Dress from Simply Be, which is out of stock. Luckily, there is an alternative which you can snag below…
Best Alison Hammond GBBO dress
Photo: Dancing Leopard + Love Productions/Channel 4/Mark Bourdillon www.dancingleopard.co.uk
Week Four - Chocolate Week - and Alison wears this Dove Dress in Bamboo from Dancing Leopard. Eco-conscious, we adore the delicate side seam pockets and 3/4 length cuff sleeves. Plus, the wide buckle belt is fully detachable.
Best Alison Hammond green dress dupe
Photo: Simply Be + Love Productions/Channel 4/Mark Bourdillon www.apricotonline.co.uk
Summer is here to stay with Alison's tropical-inspired v-neck dress on Week 6. We've found some alternatives with some year-round potential. From Apricot, we adore this light and summery Tropical Leaf Ruffle Dress. Who said summer is over?
Best Alison Hammond jumpsuit
Photo: Simply Be / This Morningwww.simplybe.co.uk
Alison spoke to This Morning about Bake Off last year in a vibrant jumpsuit, which is on sale right now at Simply Be. Be ready for spring with this gorgeous Floral Print Plisse Wrap Jumpsuit.
FAQs
Who is Alison Hammond?
Alison Hammond has been a part of the ITV family since her appearance on Big Brother in 2002, where she placed eleventh. Before this, Alison had been an actress, her credits including the hospital soap, Doctors. Though she was eliminated early into the season, Alison made her mark with the British public, earning her a guest spot on the Loose Women panel for a number of years.
After a regular spot, Alison landed a place at This Morning as their UK Showbiz Correspondent. And - of course, this has become what she excels in; Alison Hammond interviews everyone from Hugh Jackman to Michel Bublé and delivers highly memorable and hilarious segments on the show. In 2020, she and Dermot O’Leary took over from Ruth and Eamon in hosting the coveted Friday show.
She’s been under the Bake Off marquee before - baking for the Great Stand Up To Cancer Bake Off.
How old is Alison Hammond?
The BAFTA and Bake-Off host was born in Birmingham in 1975, making her 48.
What perfume does Alison Hammond wear?
If you're not too bothered by our selection of Alison Hammond outfits, perhaps her fragrance could be your latest addition. Believe it or not, Marvel star Chris Evans gushed about Alison's 'amazing' fragrance in April. After many requests from her fans, the Brummie presenter took to Twitter to spill the beans about her signature scent.
It's Dior's Hypnotic Poison, which you can grab below...
Alison Hammond's chosen perfume
www.boots.com
Believe it or not, the bold DIOR Hypnotic Poison Eau de Toilette is our favourite bubbly Brummie's signature perfume, with notes of apricot, plum, coconut and many more. It's spicy, sweet and a little floral, too. Sounds delish...
Piper Huxley is a Homes, Garden and Wellness Product Writer for Yours, an all-rounder who will write on anything from décor to wellness. When not scouring the net for the best home bargains, Piper is listening to a musical soundtrack and tending to her houseplants.