Great British Bake Off: Where to shop Alison Hammond’s outfits

If you’ve just switched off Bake Off, and feel inspired to liven up your wardrobe, feel free to take a peek at our selection of Alison Hammond outfits – with some budget-friendly dupes, too. After all, how could we forget the Queen of Daytime TV? Finding the best dresses worn by the presenter may be a tricky task, since she doesn’t post her outfits on Instagram, like Lorraine Kelly. So, we’ve done the hard work for you, sourcing the best and brightest picks from her wardrobe.

Whether out on location in Italy without a permit or interviewing celebrities, Alison Hammond's outfits are always amazing. Well-loved, the ITV presenter has made her mark on daytime television with her contagious laugh, super smile and genuine warmth. During her run at This Morning, Alison Hammond has never failed to make the British public laugh – as well as her celebrity interviewees. Even the notorious Harrison Ford was in fits of giggles with Alison around.

Best Alison Hammond outfits at a glance:

• Best Alison Hammond leopard blazer: Plus Leopard Print Tailored Blazer - View Offer at Debenhams
• Best blue Alison Hammond dress dupe: Rua Printed Midi Dress - View Offer at the White Stuff
• Best Alison Hammond green dress dupe: Tropical Leaf Ruffle Dress - View Offer at Apricot
• Best orange Alison Hammond dress dupe: Collar Trapeze Midi Dress - View Offer at Blue Vanilla

Now, Alison has a new calling. Replacing comedian Matt Lucas as a host for the Great British Bake Off may be a tall order, but we’re sure she’s up for the challenge – and we’re expecting some fabulous new looks from her wardrobe, too. Whilst she is known for plenty of sparkle on the Red Carpet, Alison's daytime dresses are colourful, fun and patterned, which fits her infectious personality to a tee. Alison Hammonds' fashion ranges from fun midi-length dresses to a smart trouser and blazer combination and just like Alison Hammond's make up, she's always looking ready for the camera.

Perhaps, we’ll be able to answer: Where does Alison Hammond buy her clothes from? See below, our favourite Alison Hammond outfits. So, if you spent last night’s Bake-Off episode, pointing at the TV and saying, “I love what she’s wearing”, now’s your chance to grab Alison’s look – no matter your budget. We’ve even spotted her wearing some pieces from plus-size fashion retailer, Simply Be.

Best Alison Hammond outfits: Bake Off and Beyond

Blue Leopard Dress

Week Nine is... the Great British Bake Off Final. How has it come around so quickly? Alison is back for this week's episode to crown this year's winner of Bake Off. No spoilers, here... We've simply adored Alison's outfits this season, and what an outfit to finish on. Vibrant and fun, just like her. This Dancing Leopard dress is a real showstopper.

Star Dress

In Week Eight, Alison wore the Twisted Wunder Ziggy Maxi Dress from Simply Be, which is almost out of stock.

Luckily, there is an alternative which you can snag below...

Blue Dresses

Alison is a fan of a blue shirt dress - with graphic patterns and appliques.

We've found some fabulous blue shirt dresses similar to Alison's...

On Week Four, Alison wore the Dove Dress in Bamboo from Dancing Leopard (Left).

On Week Seven, Alison Wore the Paisley Dress below... We found some dupes.

Green Palm Dress

Summer is here to stay with Alison's tropical-inspired v-neck dress on Week 6.

We've found some alternatives with some Christmas-time potential...

Vibrant Floral Co-ords

Alison wore a fantastically vibrant blazer/trouser co-ord set during Week 5.

We've found some alternatives to this floral number, courtesy of Simply Be.

Blue Shirt Dress and Camo Shacket Combo

Alison wore a blue shirt dress from Pretty Little Thing on Week 3, paired with a fabulous camouflage shacket.

Polka Dot Tiered Maxi

Alison wore a Tiered Maxi Dress from Pretty Little Thing on Week Two, which we love. You can grab it below...

Leopard Blazer

First, we have a jazzy Leopard Blazer that she wore in Week One... Well, something close enough...

Orange Floral Dress

We think Alison's orange and black dress is the Dove Dress In Orange On Black Leopard, which is her signature print. But, it does have some stock issues at Silk Fred. Alternatively, you can try some of these dupes...

Orange Jumpsuit

Alison spoke to This Morning about Bake Off this week in a vibrant jumpsuit, which is on sale right now at Simply Be.

FAQs

Who is Alison Hammond?

Alison Hammond has been a part of the ITV family since her appearance on Big Brother in 2002, where she placed eleventh. Before this, Alison had been an actress, her credits including the hospital soap, Doctors. Though she was eliminated early into the season, Alison made her mark with the British public, earning her a guest spot on the Loose Women panel for a number of years.

After a regular spot, Alison landed a place at This Morning as their UK Showbiz Correspondent. And - of course, this has become what she excels in; Alison Hammond interviews everyone from Hugh Jackman to Michel Bublé and delivers highly memorable and hilarious segments on the show. In 2020, she and Dermot O’Leary took over from Ruth and Eamon in hosting the coveted Friday show.

She’s been under the Bake Off marquee before - baking for the Great Stand Up To Cancer Bake Off.

How old is Alison Hammond?

The BAFTA and Bake-Off host was born in Birmingham in 1975, making her 48.

What perfume does Alison Hammond wear?

If you're not too bothered by our selection of Alison Hammond outfits, perhaps her fragrance could be your latest addition. Believe it or not, Marvel star Chris Evans gushed about Alison's 'amazing' fragrance in April. After many requests from her fans, the Brummie presenter took to Twitter to spill the beans about her signature scent.

It's Dior's Hypnotic Poison, which you can grab below...

Piper Huxley is a Homes, Garden and Wellness Product Writer for Yours, an all-rounder who will write on anything from décor to wellness. When not scouring the net for the best home bargains, Piper is listening to a musical soundtrack and tending to her houseplants.