Great British Bake Off: Where to shop Alison Hammond’s outfits

From Bake Off to beyond, we’ve picked our favourite outfits from the presenter…

Alison and Prue

by Piper Huxley |
Updated on

If you’ve just switched off Bake Off, and feel inspired to liven up your wardrobe, feel free to take a peek at our selection of Alison Hammond outfits – with some budget-friendly dupes, too. After all, how could we forget the Queen of Daytime TV? Finding the best dresses worn by the presenter may be a tricky task, since she doesn’t post her outfits on Instagram, like Lorraine Kelly. So, we’ve done the hard work for you, sourcing the best and brightest picks from her wardrobe.

Whether out on location in Italy without a permit or interviewing celebrities, Alison Hammond's outfits are always amazing. Well-loved, the ITV presenter has made her mark on daytime television with her contagious laugh, super smile and genuine warmth. During her run at This Morning, Alison Hammond has never failed to make the British public laugh – as well as her celebrity interviewees. Even the notorious Harrison Ford was in fits of giggles with Alison around.

Best Alison Hammond outfits at a glance:

Best Alison Hammond leopard blazer: Plus Leopard Print Tailored Blazer - View Offer at Debenhams
Best blue Alison Hammond dress dupe: Rua Printed Midi Dress - View Offer at the White Stuff
Best Alison Hammond green dress dupe: Tropical Leaf Ruffle Dress - View Offer at Apricot
Best orange Alison Hammond dress dupe: Collar Trapeze Midi Dress - View Offer at Blue Vanilla

Now, Alison has a new calling. Replacing comedian Matt Lucas as a host for the Great British Bake Off may be a tall order, but we’re sure she’s up for the challenge – and we’re expecting some fabulous new looks from her wardrobe, too. Whilst she is known for plenty of sparkle on the Red Carpet, Alison's daytime dresses are colourful, fun and patterned, which fits her infectious personality to a tee. Alison Hammonds' fashion ranges from fun midi-length dresses to a smart trouser and blazer combination and just like Alison Hammond's make up, she's always looking ready for the camera.

Perhaps, we’ll be able to answer: Where does Alison Hammond buy her clothes from? See below, our favourite Alison Hammond outfits. So, if you spent last night’s Bake-Off episode, pointing at the TV and saying, “I love what she’s wearing”, now’s your chance to grab Alison’s look – no matter your budget. We’ve even spotted her wearing some pieces from plus-size fashion retailer, Simply Be.

Best Alison Hammond outfits: Bake Off and Beyond

Blue Leopard Dress

Week Nine is... the Great British Bake Off Final. How has it come around so quickly? Alison is back for this week's episode to crown this year's winner of Bake Off. No spoilers, here... We've simply adored Alison's outfits this season, and what an outfit to finish on. Vibrant and fun, just like her. This Dancing Leopard dress is a real showstopper.

Photo: Love Productions/Channel 4/Mark Bourdillon

Alison Hamond's finale dress


This is the exact dress seen on Alison in the Great British Bake Off final from the brand Dancing

Star Dress

In Week Eight, Alison wore the Twisted Wunder Ziggy Maxi Dress from Simply Be, which is almost out of stock.

Luckily, there is an alternative which you can snag below...

Photo: Love Productions/Channel 4/Mark Bourdillon

Editor's choice

On Sale

Twisted Wunder Ziggy Maxi Dress
Price: £48 (was £60)


Shine in this Twisted Wunder Ziggy Star Maxi Dress - with flutter sleeves and a back waist tie.

Blue Dresses

Alison is a fan of a blue shirt dress - with graphic patterns and appliques.

We've found some fabulous blue shirt dresses similar to Alison's...

On Week Four, Alison wore the Dove Dress in Bamboo from Dancing Leopard (Left).

On Week Seven, Alison Wore the Paisley Dress below... We found some dupes.

Photo: Love Productions/Channel 4/Mark Bourdillon

Best Alison Hammond GBBO dress


Week Four - Chocolate Week - and Alison wears this Dove Dress in Bamboo from Dancing Leopard.

Best Alison Hammond-inspired blue shirt dress

Price: £63.20 (was £79)


From White Stuff, this Maya Tiered Shirt Dress looks super relaxed. It's available in regular and

Best navy Alison Hammond-inspired dress

Price: £52 (was £65)


We love this Rua Printed Midi Dress alternative for its super soft fabric, easy midi length and

Best blue Alison Hammond dress dupe

Price: £52 (was £65)


Another blue shirt dress from the White Stuff. Get the Alison Hammond 'look' with this Rua Printed

Green Palm Dress

Summer is here to stay with Alison's tropical-inspired v-neck dress on Week 6.

We've found some alternatives with some Christmas-time potential...

Photo: Love Productions/Channel 4/Mark Bourdillon

Best Alison Hammond green dress dupe


From Apricot, we adore this light and summery Tropical Leaf Ruffle Dress. Who said summer is over?

Best Alison Hammond dupe with a wide size range


With sizes up to 28, this Dancing Leopard Cayenne Wrap Dress from Simply Be is a favourite of ours.

Vibrant Floral Co-ords

Alison wore a fantastically vibrant blazer/trouser co-ord set during Week 5.

We've found some alternatives to this floral number, courtesy of Simply Be.

Photo: Love Productions/Channel 4/Mark Bourdillon; Photo: Hair By Michelle Sultan

Best Alison Hammon co-ord dupes


These Floral Scuba Crepe Co-ords in Vibrant from Simply Be, similar to what was worn by Alison

Another Alison Hammond co-ord dupe


Pair the Floral Print Scuba Crepe Jersey blazer with the matching flares for a bold look.

Blue Shirt Dress and Camo Shacket Combo

Alison wore a blue shirt dress from Pretty Little Thing on Week 3, paired with a fabulous camouflage shacket.

Photo: Channel 4 / Mark Bourdillon / Love Productions

Best navy Alison Hammond outfit

Price: £22.50 (was £30)


Doesn't Alison look fabulous in this Plus Navy Textured Tie Waist Shirt Dress? She styles it

Best Alison Hammond shacket


This isn't the exact one Alison is wearing, but we think it's a decent dupe. The Curve Green Camo

Polka Dot Tiered Maxi

Alison wore a Tiered Maxi Dress from Pretty Little Thing on Week Two, which we love. You can grab it below...

Photo: Channel 4 / Mark Bourdillon / Love Productions

Best Alison Hammond outfit from week two


This flattering v-neck is our new obsession. For your autumn and winter wardrobe, it's a

Leopard Blazer

First, we have a jazzy Leopard Blazer that she wore in Week One... Well, something close enough...

Photo: Love Productions/Channel 4/Mark Bourdillon

Best Alison Hammond leopard blazer

Plus Leopard Print Tailored Blazer
Price: £23 (was £45)


Alison wore something similar to this Plus Leopard Print Tailored Blazer last night, where she

Orange Floral Dress

We think Alison's orange and black dress is the Dove Dress In Orange On Black Leopard, which is her signature print. But, it does have some stock issues at Silk Fred. Alternatively, you can try some of these dupes...

Photo: Love Productions/Channel 4/Mark Bourdillon/Silk Fred

Best orange Alison Hammond dress dupe


From Blue Vanilla, we love the Collar Trapeze Midi Dress - which is dark, floral and looks rather

Best Alison Hammond orange dress with graphic print

Black Floral Print Tiered Midi Shirt Dress
Price: £40 (was £60)


An eye-catching graphic print - which is very Alison - this Black Floral Print Tiered Midi Shirt

Orange Jumpsuit

Alison spoke to This Morning about Bake Off this week in a vibrant jumpsuit, which is on sale right now at Simply Be.

Photo: ITV / This Morning

Best Alison Hammond jumpsuit

Floral Print Plisse Wrap Jumpsuit
Price: £25.20 (was £42)


Be ready for autumn with this gorgeous Floral Print Plisse Wrap Jumpsuit.


Who is Alison Hammond?

Alison Hammond has been a part of the ITV family since her appearance on Big Brother in 2002, where she placed eleventh. Before this, Alison had been an actress, her credits including the hospital soap, Doctors. Though she was eliminated early into the season, Alison made her mark with the British public, earning her a guest spot on the Loose Women panel for a number of years.

After a regular spot, Alison landed a place at This Morning as their UK Showbiz Correspondent. And - of course, this has become what she excels in; Alison Hammond interviews everyone from Hugh Jackman to Michel Bublé and delivers highly memorable and hilarious segments on the show. In 2020, she and Dermot O’Leary took over from Ruth and Eamon in hosting the coveted Friday show.

She’s been under the Bake Off marquee before - baking for the Great Stand Up To Cancer Bake Off.

How old is Alison Hammond?

The BAFTA and Bake-Off host was born in Birmingham in 1975, making her 48.

What perfume does Alison Hammond wear?

If you're not too bothered by our selection of Alison Hammond outfits, perhaps her fragrance could be your latest addition. Believe it or not, Marvel star Chris Evans gushed about Alison's 'amazing' fragrance in April. After many requests from her fans, the Brummie presenter took to Twitter to spill the beans about her signature scent.

It's Dior's Hypnotic Poison, which you can grab below...

Alison Hammond's chosen perfume


Believe it or not, the bold DIOR Hypnotic Poison Eau de Toilette is our favourite bubbly Brummie's

Piper Huxley is a Homes, Garden and Wellness Product Writer for Yours, an all-rounder who will write on anything from décor to wellness. When not scouring the net for the best home bargains, Piper is listening to a musical soundtrack and tending to her houseplants.

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