How to save £10 on Amazon Prime Day deals

Support small businesses by spending £10 and get a £10 reward.

Amazon Prime Day deal

by Lily Anderson |

Amazon has finally announced the date for Amazon Prime Day 2021 and this two-day event will run from 21 June to 22 June. This shopping extravaganza is exclusively for Prime members only.

Everything you need to know about Amazon Prime Day 2021

While we may receive commission for purchases made through our links, we never allow this to influence product selections.

But, this isn't the only good news to come from Amazon... Amazon has launched a deal to give back to small businesses and get money in your pocket while you do it.

From 7 June until 20 June, Amazon will offer a £10 credit to use on Prime Day to members who spend £10 on items sold by UK small businesses, including products from Amazon Handmade and Amazon Launchpad to use on Prime Day on any products across the whole site, as long as you're a Prime member of course.

All you need to do is spend £10 on items sold by a select number of UK businesses. Keep reading to discover some of the best items in this incentive below.

How do I sign up for Prime?

But first, if you're not already a Prime member, you'll need to sign up for Amazon Prime to access this deal. This is pretty easy to do. Here's what you need to know:

Signing up to be a Prime member costs £7.99 per month, or £79 for the year if you pay upfront (saving you £16.88).

Being a Prime member not only gives you access to exclusive deals, but also free delivery, Amazon music, and Prime Video, plus loads of other benefits.

Alternatively, sign up for a 30-day free trial, take advantage of the deals, and then cancel before the 30 days are up.

Sign up to Amazon Prime now

The best small businesses by collection




Beauty and grooming


Pet supplies

Toys and games




Rather than shuffle through all the items in this scheme, you can just shop from our favourite items, and get the £10 discount for Prime Day.

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Just so you know, whilst we may receive a commission or other compensation from the links on this website, we never allow this to influence product selections - read why you should trust us