Amazon Prime Day 2025 is here! I’ve picked the best deals to shop now

Make huge savings on Amazon devices, smart tech, homeware, beauty items, wellness bits and more.

Amazon Prime Big Deal Days 2024

by Arabella Horspool |
Updated on

If you love a bargain, you've come to the right place! Amazon Prime Day 2025 is here, running from the 8th to 11th July. This four-day shopping extravaganza is packed with epic discounts and money-saving deals across just about every category you can imagine, from tech and home essentials to beauty, wellness, pet care, and beyond.

We've been scouring Amazon's Prime Day deal pages for years now so we know exactly which deals are worth jumping on when they come around. That's why we're able to do all the hard work for you and find the best deals on everything from home tech to beauty, wellness, pets and so much more that are just too good to miss out on.

Best Amazon Prime Day deals at a glance:

What is Prime Day 2025?

Amazon Prime Day is a four-day shopping event that is exclusively for Prime members. During 8-11th July 2025, Amazon Prime customers will have access to epic deals on top brands so it's a great opportunity to get your hands on items you've had your eye on for a while, stock up and save on household essentials, or even start the hunt for some summer essentials now that the warmer weather has finally arrived!

As the event is only for Amazon Prime Customers, you'll need to be a Prime Member to shop the deals. If you don't want to commit to a year subscription for £95, you can sign up now to snap up the deals with a 30-day free trial.

There are incredible savings to be had on everything from homeware, beauty, alcohol and smart tech, such as TVs and smartphones, to everyday cleaning essentials, like cheap dishwasher tablets. Every deal has stock limitations and rapidly changing prices so quick action is key to making the most of these unbeatable bargains. So, fasten your seatbelts and prepare to embark on a savings adventure like no other!

We'll be updating this page during the Amazon Prime Big Deal Days sale with all the best deals so be sure to bookmark this page and regularly check back to discover Today's Deals across Home & Kitchen, Gardens & Outdoors, Beauty and more.

Best Amazon Prime Day deals 2025

62% off

Elizabeth Arden Visible Difference Refining Moisture Cream
Price: $14.99 (was £39)
Alternative retailers
Walmart$26.99View offer
FragranceNet.com$27.99View offer
Macy's$62.00View offer

With an anti-ageing formula to help tired skin, this Elizabeth Arden Visible Difference Refining Moisture Cream makes a great addition to your skincare routine. Plus, there's a whopping 62 per cent off - bargain!

£310 off

Oral-B iO8 Electric ToothbrushAmazon/Oral-B
Price: $139.99 (was £450)

For 69% off, you can grab the clever Oral-B iO8 Electric Toothbrush for just £139, down from £450. It features six cleaning modes, a smart round brush head and artificial intelligence that recognizes your brushing style, helping you improve your technique. Add in the interactive colour display and included travel case, and this is one of the best Amazon Prime Day deals around.

46% off

Amazon Echo Dot smart speakerAmazon
Price: $29.44 (was £54.99)

Where would we be without Amazon's Alexa voice assistant? Use this to control your whole smart home, from lamps and plugs to your TV. But this Echo Dot is also a brilliant Bluetooth speaker with Wi-Fi, which means you can ask it to play your favourite music and more. A huge 44 per cent saving right now.

25% off

BISSELL SpotClean Pro | 750W Portable Carpet CleanerAmazon
Price: $113.05

Whether it's the stairs, rugs, upholstery or the car, this BISSELL SpotClean Pro will quickly deep clean carpets and get rid of stains in your home (with the help of tough stain remover tools), plus it has 25% per cent off.

69% off

L'Oréal Paris Revitalift Hyaluronic Acid SerumAmazon
Price: $10 (was £31.99)
Alternative retailers
FragranceNet.com$18.19View offer
Walmart$19.99View offer
PrettyLittleThing US$21.50View offer

A top-tier product from L'Oréal Paris, the Revitalist Hyaluronic Acid Serum hydrates skin, reducing the visible signs of lines and wrinkles. Get yours now for 69 per cent less!

HP 15.6-inch Laptop

Huge 37% off

HP 15.6" LaptopHP
Price: $269.99 (was £429.99)

Prime Day discounts don't come much better than this – get £160 off a lightweight and super-thin HP laptop with 256GB of storage and a 15-inch screen. Its 8GB of RAM and 11 hours of battery life make this the ideal travel companion for working, shopping or videos on the go.

35% off

Tower T17088 Vortx 9L Duo Basket Air Fryer with Smart FinishAmazon/Tower
Price: $78 (was £119.99)

Featuring Duo Basket Technology with two large 4.5L baskets, this Tower T17088 Vortx 9L Duo Basket Air Fryer allows for versatile cooking options. Its Smart Finish function ensures simultaneous cooking of different foods with varied cooking times. With four cooking methods and 10 pre-set meal options, including air frying, roasting, baking and grilling, this appliance simplifies cooking by eliminating guesswork.

39% off

Amazon Fire TV 55-inch Omni QLED series 4KAmazon
Price: $459.99 (was £749.99)

If you're looking for a new 55-inch smart TV with a tonne of features, this is it. The Amazon Fire TV has a stunning QLED display for rich colours and great contrast, plus all of the usual apps and Alexa built in for easy voice control. An amazing Prime Day deal with 39% off.

29% off

Ultenic U12 Vesla Powerful Cordless Vacuum Cleaner with all the attachments includedUltenic/Amazon
Price: $99.99 (was £139.99)

The Ultenic U12 Vesla Powerful Cordless Vacuum Cleaner is perfect for those who are looking for an efficient device which can help in deep cleaning. With a powerful suction, 2-in-1 design with a large roller brush and mixed bristles, enhanced teeth and guard plate structure to reduce hair entangling, 50 minute runtime, an LED display screen with a battery level indicator,  an extendable stick that reaches up to 1.2 meters, anti-allergy filter and an extra-large 1L dust cup that can be easily released, this vacuum cleaner is sure to make your life easier.

56% off

Image of the Russell Hobbs XXL Family Rapid Digital Air Fryer 8LRussel Hobbs/Amazon
Price: $69.99 (was £159.99)

The Russell Hobbs XXL Family Rapid Digital Air Fryer 8L comes with 10 pre-set food programmes for different food types like french fries, eggs, chicken, vegetable, air fry, bake, grill, dehydrate, frozen or reheat. This device is sure to reduce your workload in the kitchen without burning a hole in your pocket if you get it now!

Pros

  • Generous 8 litre capacity
  • 10 pre-set food programmes for different food types

Cons

  • Some reviewers found that the inner tray was not as durable as they would have liked 

50% off

 Ring Battery Video Doorbell (2024 release)Ring
Price: $49.99 (was £99.99)

What could be better than keeping an eye on your front door so you never miss that important delivery? Ring are the market-leader when it comes to wireless doorbells, and this one has a built-in rechargeable long-lasting battery for super-simple installation. Grab one while you can, as there's a whopping 50% off right now.

31% off

WINALOT Sunday Dinner Mixed in Gravy Wet Dog FoodAmazon
Price: $11.11 (was £16)

Made with natural ingredients, this WINALOT wet dog food comes in Sunday Dinner flavours which are mixed in gravy. They come in 100g sachets, which are easy to open and empty, plus there are 40 in total - that's a lot of dinners! Oh, and there's a 31 per cent discount to be had.

Google Pixel 9 Pro - Unlocked Android Smartphone

£320 off

 Google Pixel 9 Pro - Unlocked Android SmartphoneGoogle
Price: $679 (was £999)

A new Google Pixel rarely comes with a decent discount, but you can get this Pixel 9 Pro with £320 off this Prime Day. With Gemini built-in for AI voice searches, 128GB of storage and a 6.3-inch Super Actua display, you can enjoy speedy performance for all of your apps and socials.

22% off

Russell Hobbs RHDH1101G Ozone FreeCredit: Amazon
Price: $73.99 (was £94.99)

Small, compact and powerful, this Russell Hobbs Pro Compact 2 in 1 Dehumidifier and Air Purifier, Grey is suitable for rooms up to 20m², making it perfect for bedrooms, laundry rooms, bathrooms and more. It has many nifty features such as the auto cut-off function for peace of mind, a 1-litre water tank with a max extraction rate of 750ml per day and a simple control panel with LED lighting. Plus, the three-speed settings and a low noise function offer complete flexibility without disruptions.

Capacity1 litre
DimensionsH31cm x W21.8cm x D20cm
Weight 2.3kg
Wattagen/a
  • Advanced H13 HEPA filter, Ozone free filtration
  • 1L water tank with a max extraction rate of 750ml per day
  • 2 in 1 Dehumidifier and Air Purifie and compact design

Amazon Kindle Paperwhite (16 GB)

21% off

Amazon Kindle Paperwhite (16 GB)Amazon
Price: $134.99 (was £169.99)

Take your library with you with this Amazon Kindle Paperwhite – the fastest Kindle ever with a fantastic glare-free 7-inch display. Get a 21% discount in the Amazon Prime Day Sale.

71% off

Remington Shine Therapy Advanced Ceramic Hair Straighteners
Price: $23 (79.99)
Alternative retailers
Walmart$58.72View offer

Save a huge 71 per cent on these Remington hair straighteners that a perfect for styling and shine, thanks to the advanced ceramic coated plates infused with Moroccan Argan Oil with Vitamin E.

33% off

Image of the CHEFREE Dual Air FryerCHEFREE/Amazon
Price: $79.99 (was £119.99)

CHEFREE Dual Air Fryer is an 8L family sized appliance which will easily feed a family of 6-8 with 2 nonstick viewing window drawers and 8-in-1 Smart multicooker in which you can roast, grill, bake, dehydrate and more. Slash energy costs by up to 80% and get 30% faster cooking with the perfect 17% off deal now!

17% off

Apple AirPods 4 with Active Noise CancellationApple
Price: $149 (was £179)

There's no doubt that Apple make some of the most comfortable and high-performance earbuds on the market, and now you can bag these Airpods 4 with class-leading noise cancellation at a 17 per cent discount.

34% off

Tensky Smart WatchAmazon
Price: $45.99 (was £69.99)

When it comes to monitoring your health, the Tensky Smart Watch has it all: 60 sports modes (including running, walking, cricket and cycling) days of battery, built-in GPS, sleep tracking, built-in Alexa voice assistance, heart-rate monitoring and more.

19% off

Yankee Candle Signature Scented Candle Warm Cashmere LargeAmazon
Price: $24.22 (was £29.99)
https://redirect.viglink.com?key=d0dbd0c339565e753f633a021d364c3d&prodOvrd=PCR&opt=false&u=DEQQEhcKTBxETkIYUxdWUkEHWFBWD1VGHwdcWxsaUgpbAQdJUwJdV1VQG0UARVNGC1McagBeWVQBHnVVDVcIVUtPN1MGXUdcURkaAFlqZjUZAQZVCQEeVgsADVQK&x=v1

Save 20 per cent on this Signature Scented large jar Yankee Candle, which has double wicks and is made from double fibre. While we love this scent for entering autumn/winter, other scents are available to shop too.

Amazon Prime Day 2025 FAQs

What happens on Prime Day?

Deals galore! For 96 hours, running until midnight on the final day, you can find deals on all sorts during Amazon Prime Day (and Amazon's other sales events throughout the year), from high-price tech to home essentials and even pet food. If you're not sure what's a part of the deal, you can visit the dedicated deal page on Amazon, look out for the blue badge, or check in with our guide right here.

When does Amazon Prime Day end?

Amazon Prime Day ended at 11:59pm on Friday 11th July 2024. Most of the deals stopped when the clock stroked midnight, so if you want to bag yourself a great bargain, don't wait around!

When is the next Amazon Prime Day?

The next Amazon Prime Day begins on Tuesday 8th July and ends on Friday 11th July 2025. We will keep this page updated with the latest news and deals.

How can I take part if I'm not a Prime member?

To take part in Amazon Prime Day 2025, you do need to sign up to be a Prime member, which costs £8.99 per month, or £95 for the year if you pay upfront (saving you £12.88). Alternatively, if you don't want to pay that much to access the Amazon Prime Day deals, you can sign up for a 30-day free trial and cancel before the 14 days are up.

How quickly will my Amazon Prime order arrive?

Amazon Prime usually tries to deliver the next day. When you order, it will often say 'get this by' followed by a date, 'if you order by 11.59pm'. Delivery is also usually free for Prime members. Sometimes certain products take longer, but Amazon are good at stating delivery times so just make sure you check before ordering. Some cities in the UK offer same-day delivery for Prime members, and this has just been expanded too. Currently, 81 places in the UK can take advantage of same-day prime, including Greater London, Edinburgh, Glasgow, Birmingham, Bristol, Manchester, Leeds, and Liverpool. Aberdeen, Middlesborough and Plymouth have now also been added to the list.

Arabella Horspool is a Commercial Content Writer for Yours at Bauer Media. She's a bookworm who is passionate about TV, film and theatre. She enjoys cooking, scrapbooking, playing board games and loves going on walks with her three dogs.

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