We love a good beauty bargain here at Yours. There's nothing more satisfying than making huge savings on your favourite tried and trusted beauty products – whether it is your go-to Elizabeth Arden creams or the best CeraVe products on sale. We are halfway through this year’s Amazon Prime Day sale event and the deals are still rolling in. But if you’ve been eyeing any specific products, it is better to bag them before they sell out.
So if you have been looking to upgrade your skincare routine with the best serums for mature skin or try out a good mascara to add volume to your lashes, we have got you covered by handpicking the best of the lot to make it easier for you to shop.
Best Amazon Prime Day beauty deals at a glance:
69% off: NIVEA Q10 Firming Rich Body Lotion with Vitamin C - WAS £11.49, NOW £3.55
62% off: L'Oreal Paris Revitalift Filler [+Hyaluronic Acid] Serum - WAS £31.99, NOW £12.29
41% off: CeraVe AM Facial Moisturising Lotion SPF50 - WAS £16.50, NOW £9.73
58% off: NIVEA Q10 Anti-Wrinkle Expert Dual Action Serum - WAS £17.99, NOW £7.64
54% off: Maybelline New York Lash Sensational Sky High Mascara - WAS £12.99, NOW £5.99
How we chose the best prime beauty deals
With years of experience navigating major sale events - from Amazon Prime Day and Spring Sales to Black Friday events that span across hundreds of brands - we’ve mastered the art of spotting real deals that are worth your time and money. We know how overwhelming it can be to sift through endless offers, so we’ve done the hard work for you by picking out and shortlisting the best products and deals that we know you’ll love. Happy shopping!
Best Amazon Prime Day beauty deals
69% off

Nivea is a classic beauty brand and with good reason - because its products are always great quality and superb value. Like this Q10 body lotion. I've been using this for a long time now, and I love it. It soaks in easily and is so good for the dry skin on my knees and elbows. It also smells lovely!
62% off

This serum has changed my life, and I know that sounds dramatic but it's true! Hyaluronic acid is great for ageing skin as it works with our collagen stores to plump and hydrate skin. I had noticed that the skin under my chin was starting to drop - not what anyone wants. I've been using this for about 4 months now and there's a visible improvement.
41% off

If you've not used CeraVe products before, then it's high time you started! They're always best sellers and with good reason. CeraVe make so many quality products it's hard to know which to pick, but I am a big fan of this moisturising lotion. It's SFP 50 as well, so it's protecting your face from harmful UV rays all day, which is great for keeping the ageing process at bay.
24% off

The HSBCC Neck Cream is formulated with Acetyl Hexapeptide-8 and retinol that helps to reduce the appearance of wrinkles, fine lines and sagging on the neck for a smoother and firmer look. Added Camellia Japonica Seed Oil, Jojoba Oil, and Shea Butter provides intense hydration and locks in the moisture which is essential for mature skin that tends to dry out quickly. The gentle, fast-absorbing, non-greasy and lightweight formula makes it perfect for everyday use.
54% off

If you are looking for a mascara to give you weightless volume and definition from root to tip, then the Maybelline New York Lash Sensational Sky High Mascara is the perfect product for you. Enriched with bamboo extract and non-flaking properties, this mascara is sure to make your lashes look long, strong and luscious again.
41% off

The Kérastase Genesis Hair Serum formula is designed to be a daily treatment to tackle hair loss and thinning by working to provide nutrition to the roots and strengthen hair strands. Enriched with 1.5% Aminexil with added caffeine and ginger root works as potent ingredients that target hair fall due to breakage and restores the strength back to your hair roots. The serum is also designed to soothe scalp irritation and promote hair growth, helping to reverse hair loss gradually. With a subtle fragrance that combines notes of cedar, magnolia and rose, this product will also infuse your hair with a rich scent that is gentle and refreshing.
26% off

The Vichy Minéral 89 Eyes with Hyaluronic Acid + Caffeine is designed to strengthen and smoothen the skin around your eyes while also reducing the appearance of dark circles and fine lines.
58% off

The NIVEA Q10 Anti-Wrinkle Expert Dual Action Serum is a good addition to your skincare routine if you are looking for a gentle product to target wrinkles, fine lines and signs of ageing. With active ingredients like pure Q10 whichvisibly reduces wrinkles and GLYCOSTOP that prevents the formation of new wrinkles and skin damage, 97% of the women who tested the serum shared that their skin looked smoother after using it.
36% off

Another CeraVe product I love is its foaming cleanser. I use this one as my skin can get quite oily sometimes. It's also loved by my teenagers, and keeps their spots at bay. It's really gentle on the skin but refreshing.
15% off

The Absolute Collagen Deep Lift Day Cream SPF30 is another moisturiser formulated with collagen-boosting ingredients, and we recommend it as the one of the best moisturizers for 70-year-old skin in the UK (with SPF). What we love about this product is that it also contains SPF 30, making it the perfect moisturiser to wear daily but an especially good choice for warmer weather. Our tester loved the rich consistency of Absolute Collagen's Deep Lift Day Cream and was impressed at how quickly it absorbs into the skin: "It smells wonderful and leaves my skin feeling fresh and smooth".
SPF effectively protects against harmful UV rays, helping prevent sunburn, premature ageing, and skin cancer while allowing for adequate vitamin D synthesis. After all, sun damage can accelerate collagen breakdown and speed up the ageing process, which is another ingredient found in this product. Also, found in this day cream is niacinamide, which nourishes and plumps skin - reducing wrinkles. Just don't apply it too close to the eyes, as it could cause sensitivity.
Pros
- Effective and deep hydration
- SPF protection and UVA/UVB
- Luxurious feel on the skin
Cons
- There were a few isolated reports of sensitivity issues around the eyes
Important ingredients | Collagen-enhancing peptides, Hyaluronic acid, matrixyl 3000, niacinamide. |
Quantity | 50 ml |
Vegan | Not likely |
Skin type | Preferably dry skin |
- Anti-ageing - Algin, bis-ethylhexyloxyphenol methoxyphenyl triazine, butyl methoxydibenzoylmethane, coumarin, ethylhexyl salicylate, ethylhexyl triazone, glycerin, homosalate, hyaluronic acid, hydroxyacetophenone, niacinamide. octocrylene, palmitoyl tetrapeptide-7, palmitoyl tripeptide-1, serine, titanium dioxide.
- Brightening - Niacinamide.
- Evens skin tone - Urea.
- Hydration - Algin, arachidyl alcohol, behenyl alcohol, butylene glycol, dibutyl adipate, ethylhexylglycerin, glycerin, glyceryl stearate, hyaluronic acid, hydroxyacetophenone, pentylene glycol, propanediol, serine, sodium lactate, rehalose, urea, water.
- Oil control - Tapioca starch.
- Pore minimiser - Niacinamide.
- Smooths bumpy skin - Urea.
- Soothing - Algin, hyaluronic acid, niacinamide.
- UV protection - Ethylhexyl Triazone, butyl methoxydibenzoylmethane, octocrylene, ethylhexyl salicylate, homosalate, bis-ethylhexyloxyphenol methoxyphenyl triazine.
- Promotes wound healing - Sodium hyaluronate.
16% off

I am a huge fan of this hair removal cream, especially for bikini line. No more shaving rash or painful waxing! It really works, a little goes a long way, and it actually stays on in the shower so you can pop it on, hop in and wash your hair while you wait for it to work its magic. Trust me when I say it's entirely worth the money, especially at this price.
57% off

The Garnier Micellar Cleansing Water is a must-have in your makeup and skincare routine as it helps to clean dirt, impurities, make up and pollution from your face with a mild, cleansing formula that is soothing, fragrance-free and dermatologically tested to make sure it is compatible with all skin types.
19% off

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This Gillette Venus razor comes with 8 refills, making it superb value for money. The 5-blade razor cartridges contain Olay skin conditioners and a coconut scent. I find Gillette razors always give a super-soft shave, and the blades last a long time, too.
43% off

The Garnier Ambre Solaire Natural Bronzer is perfect if you’ve been looking for self-tan drops gentle enough for your face too. It leaves you with a healthy glow and radiant skin that is intensely moisturised with the added coconut water and hyaluronic acid.
When is Amazon Prime Day 2025?
The Amazon Prime Day sale will take place from Tuesday, July 8th to Friday, July 11th, 2025. The offers will be able available to Amazon Prime users and there will be exceptional discounts on leading brands, ranging from beauty, tech, furniture, homeware and much more. So, this is your sign to stock up on your favourite moisturisers for mature skin or even invest in a luxury fragrance without the hefty price tag with the best Prime day perfume deals.
How long is Prime Day sale?
For the first time ever, the Amazon Prime Day sale will run for four whole days.
When is the next Amazon Prime event?
Amazon also holds sale events and top deals throughout the year, where you can nab fantastic discounts on everything, from kitchen appliances, to beauty and fashion, as well as food, technology, pet and homeware!
The next Amazon Prime Day sale will take place from Tuesday, July 8th to Friday, July 11th, 2025. The offers will be able available to Amazon Prime users and there will be exceptional discounts on leading brands, ranging from beauty, tech, furniture, homeware and much more.
How do I take part in Amazon Prime Day sale?
To participate in Amazon Prime sales, you'll need to sign up for Prime membership, which costs £8.99 per month or £95 annually if paid upfront (saving you £12.88).
Alternatively, if you want access to the Prime Day deals without paying, you can take advantage of the 30-day free trial and cancel within 14 days.
When does the Amazon Prime day sale end?
This year’s Amazon Prime Day shopping event will run for four full days, from the 8th to the 11th of July.
How often does Amazon do prime day?
There are usually two Amazon Prime Day events in a year, once in the summer (usually July) and again in the fall (usually October). The summer sale event is often referred to as the main Prime Day, while the fall event is sometimes called Prime Big Deal Days. In addition to this, Amazon also hosts sale events like the Big Spring Sale which usually takes place sometime around March.
Becky Fuller is a senior digital writer for Yours.co.uk. She is also a fully qualified personal trainer and strength coach, specialising in fitness and wellbeing for over 50s. Prior to joining Yours, Becky was a fitness writer for Saga, and a freelance entertainment and theatre journalist. Becky is passionate about helping people to move well and discover the many benefits of strength training.