I’ve got some exciting news for my fellow deal hunters - Amazon Prime Day 2025 is finally here! This year’s shopping event will run for four full days, from the 8th to the 11th of July, and it promises some of the biggest discounts of the year.
If you're a Prime member, get shopping as this sale is exclusive to you, and it’s the perfect time to grab everything from tech gadgets to home essentials at seriously reduced prices. Whether you’re looking for beauty deals, tech, home essentials, fashion or everyday must-haves, Amazon Prime Day deals are always worth shopping and this year looks like no exception.
As someone who never misses an Amazon Prime Day, I’ve already started shopping as soon as the deals went live. Over the years, I’ve learned a few tricks to maximize savings, avoid hype, and actually score the items I want before they sell out. In this post, I’ll share what I’m buying and my go-to tips to help you shop smarter this year.
How to bag the best Amazon Prime Day deals
Our team is dedicated to finding and sharing the latest and greatest discounts, offers, and deals for Amazon Prime Day 2025. Keep an eye out for expert advice, favourite picks and special savings you won’t want to miss. Make sure to subscribe to our newsletter - we’ll handle all the legwork and deliver the best deals straight to your inbox during the sale.
The best Amazon Prime Day deals 2025
Here are the top money-saving deals to shop in this year's Amazon Prime Day. I've broken it down into different sections to help you to find exactly what your'e looking for:
Best early Amazon Prime Day beauty deals
49% off
OGX/AmazonYours digital editor Claire Tapley regularly uses the OGX Biotin and Collagen Volumising Hair Shampoo and can't recommend it enough. "My hair is limp and flat so this was perfect for my hair type. It lathered well and when washed out I felt as though my hair was very cleansed and easy to brush a comb through without any snags".
Save 61%
Olay/AmazonUpgrade your summer skincare routine with the Olay Regenerist Whip Day Face Cream SPF30, a lightweight, fast-absorbing moisturiser that delivers powerful hydration without the heavy feel. Infused with skin-renewing ingredients and broad-spectrum SPF 30, it protects against sun damage while leaving your skin smooth, matte, and ready for the day.
33% OFF
ghd/AmazonIf, like me, straighteners are your go-to hair tool, then the ghd Max Professional Hair Straightener is a total game-changer. Its wide plates and advanced heat technology make it perfect for achieving smooth, frizz-free styles quickly and with minimal effort.
Save 62%
Elizabeth Arden/AmazonElizabeth Arden’s Visible Difference Refining Moisture Cream Complex features a rich formula with plant-based squalane to help smooth the skin, even out your complexion and improve overall texture.
68% off
Oral-B/AmazonKeep your teeth in tiptop condition with the Oral-B iO5 Electric Toothbrush. It has 5 modes, 360° visible gum pressure control, is app compatible and comes with a brush head and a travel case.
Best early home and kitchen Amazon Prime Day deals
15% OFF
Russell Hobbs/AmazonLooking to upgrade your kitchen appliances? The Russell Hobbs 4-Slice Toaster combines modern design with everyday functionality and is the perfect size for busy households. Featuring extra-wide slots and perfect toast technology for the best results every time. With convenient settings like defrost, reheat and cancel, plus a high-lift function for easy removal, it’s a stylish and practical addition to any kitchen.
Save 60%
TefalThe Hamilton Beach Vision Cook Dual Air Fryer is a versatile kitchen appliance that makes mealtimes easy. It lets you cook two different foods at once with independent temperature and timing controls. With its spacious capacity it’s perfect for quick, crispy meals without the need for added oil plus you can easily see your food as it cooks, without having to open the air fryer.
Save 50%
Shark/Amazonredirect.viglink.com
This Vax SpotWash aced our tests; our panel loved it and with good reason! Highly effective, easy to use and now really affordable as well. Find out why we rated it the best spot cleaner, and grab it while it's half price.
38% off
AmazonI have these mugs - I bought them in the last Amazon sale! A great price for outstanding quality, this rainbow collection is perfect for any kitchen, and they hold a good amount of tea!
Best Amazon Prime Day pet deals
31% off
Candure/AmazonI recently purchased the Candure Dog Nail Clippers to cut my canine's claws as they grow so quickly now that they're older. They're easy and comfortable to use, plus they come with a nail file to smooth them out and a safety lock. They're also suitable for use on cats and other animals.
46% off
AmazonI have three dogs, so I know how costly their food can be. That’s why I was excited to find this deal on Harringtons Complete Dry Dog Food, packed with nutritious lamb and rice.
Save 15%
amazonThe AS Pets Portable Dog Water Bottle is perfect for walks and outdoor adventures, keeping your pup hydrated wherever you go. It's made from food-grade material and is leakproof, and you simply press a button to release the water.
How do I sign up for Amazon Prime?
If you're not already a Prime member, you'll need to sign up for Amazon Prime to access this deal. This is pretty easy to do. Here's what you need to know:
Signing up to be a Prime member costs £8.99 per month, or £95 for the year if you pay upfront (saving you £12.88). Alternatively, you can sign up to Amazon Prime now for a 30-day free trial, take advantage of the deals, and then cancel before the 30 days are up.
Being a Prime member not only gives you access to exclusive deals, but also free delivery, Amazon Music and Prime Video, plus loads of other benefits.
How to find the best Amazon Prime Day deals
To find the best Amazon Prime Day deals, I recommend bookmarking this page so you can refer back to it as we will be updating it regularly with top deals and discounts.
Alternatively, you can sign up to our newsletter (as mentioned above) or keep an eye on our social media, where we'll be posting our favourite deals of the day.
Instagram: @yours_magazine
Facebook: Yours Magazine
Where to shop the best Amazon Prime Day deals
Rather than shuffle through all the items in this scheme, you can just shop directly from our list and get brilliant discounts this Amazon Prime Day.
Why is Amazon Prime not next day?
During Amazon Prime Day 2025, you might notice that some items are not next day delivery. This can be due to a number of reasons, including item availability, driver availability, and your location. Rest assured, though, that you're still saving money with those unique Prime Day prices, so even though you might need to wait a couple of days for delivery, it's still worth it.
Do Amazon Prime deals change everyday?
During Amazon Prime Day sales, the deals can change rapidly. Amazon might have to remove products first they sell out quickly, for example, so something might only be available for a few hours. They also regularly change and update prices to reflect buying habits. The best advice we have is to nab something when you see it, because there's a high chance it will be out of stock or not on offer when you return!
When does Prime Day end 2025?
Prime day - or days to be more exact - ends on Friday 11th July. Deals are spread across 4 days this year, from 8th July to 11th, but as mentioned above, these do change rapidly so don't leave it until Friday to do your shopping!
Arabella Horspool is a Commercial Content Writer for Yours at Bauer Media. She's a bookworm who is passionate about TV, film and theatre. She enjoys cooking, scrapbooking, playing board games and loves going on walks with her three dogs.