The best supermarket birthday cakes you need for your next celebration

Ditch the flour and eggs and head to the supermarket for a delicious birthday cake instead.

The best supermarket birthday cakes

by Hannah Carroll |
Updated on

Birthdays can be an expensive business: finding balloons and decorations, it all adds up, especially when you add the cost of food, but the best supermarket birthday cake can save you a pretty penny without scrimping on taste - hip hip hooray - so then you will have more money to spend on a present they love.

There's no need to go to all the effort of making one yourself either, as there are plenty of birthday cakes to choose from at your local supermarket that taste delicious and mean that there's no mess for you to clean up afterwards. Some cakes can be personalised to make them even more special. Spoiling your loved one on their birthday shouldn't break the bank.

The best supermarket birthday cakes at a glance:

Top pick: Giant Colin the Caterpillar Cake - view on M&S
Best Morrisons supermarket birthday cake: The Best White Chocolate & Raspberry Cake - view on Morrisons
Best Madeira supermarket birthday cake: Flower Bouquet Madeira Cake - view on Sainsbury's

To show you what the most popular supermarkets have to offer for your next celebration, we've rounded up our favourite supermarket birthday cakes available to buy. There's something for everyone, from the famous Colin the Caterpillar to half-and-half cakes. And don't forget, you don't have to wait until your birthday to enjoy a delicious cake - treat yourself.

The best supermarket birthday cakes

Top pick

The best supermarket birthday cakes: Giant Colin the Caterpillar CakeCredit: M&S

Description

You've no doubt heard all the caterpillar cake drama last year, so what about a slice of this giant Colin the Caterpillar cake? The giant chocolate sponge roll is filled with chocolate buttercream, covered in milk chocolate with a decorated white chocolate face and sugar-coated milk chocolate beans, and finished with personalised leaf decoration.

Serves 40
Ready to collect in seven days

Customer review: "Ordered personalised Colin the Caterpillar for my dad's 80th -fed 40!! Personalisation was spot on, and the cake was absolutely delicious. It's good value for money, as the cake maker would have charged a lot more, and it wouldn’t have been such top quality. Thank you for putting a smile on my dad's face."

Best Morrisons supermarket birthday cake

The best supermarket birthday cakes: Morrisons The Best White Chocolate & Raspberry Cake Credit: Morrisons

Description

The Best White Chocolate & Raspberry Cake combines the creamy sweetness of white chocolate with the vibrant tartness of ripe raspberries. This mouth-watering cake boasts multiple layers of moist, fluffy white cake infused with the rich essence of premium white chocolate. Between each layer, you'll discover a luscious raspberry filling that bursts with fruity goodness. The cake is elegantly adorned with a velvety white chocolate frosting, beautifully contrasting the crimson raspberry accents.

Serves 16

Customer reviews: "I had this cake for my 50th birthday. It was delicious, perfect sponge and Jam, and the icing was really nice and not overly sweet."

Best Madeira supermarket birthday cake

The best supermarket birthday cakes: Flower Bouquet Madeira CakeCredit: Sainsburys

Description

A Flower Bouquet Madeira Cake is a charming and visually delightful dessert. It features a classic Madeira cake base adorned with delicate edible flower decorations, making it a perfect choice for special occasions like birthdays or weddings. Its subtle sweetness and floral aesthetics make it an elegant and delicious centrepiece.

Serves 24
Ready to collect in seven days

Pros

Best supermarket birthday cake for kids

The best supermarket birthday cakes: Unicorn CakeCredit: Sainsburys

Description

This Madeira sponge cake is a magical option for unicorn-mad children or even those young at heart, filled with raspberry jam and covered with icing and sugar decorations.

Serves 16

Customer review: "We loved the cake; it was so light and fluffy and tasted delicious! It's a great fun cake for a celebration. We will definitely have it again."

Best vegan supermarket birthday cake

The best supermarket birthday cakes: Wicked Kitchen Belgian Chocolate & Raspberry CakeCredit: Tesco

Description

For vegan birthday boys or girls, this chocolate and raspberry cake is made with soya and beetroot, filled with raspberry jam and Belgian chocolate frosting and covered with Belgian chocolate frosting, raspberry pieces and cocoa dusting.

Serves 12

Customer review: "This cake is just gorgeous and was enjoyed by vegans and non-vegans equally! The chocolate and raspberry combination is perfect. Will definitely be buying again."

Pros

Best supermarket chocolate birthday cake

Triple Layer Chocolate CakeCredit: Sainsburys

Description

You can't go wrong with chocolate cake; this generously sized one from Sainsbury's is a must for chocoholics. This scrummy chocolate cake is layered with chocolate ganache frosting and decorated with chocolate decorations.

Serves 28

Customer review: "A large cake that would easily feed 20 generous slices or, as it says, 28 normal portions! It freezes well ( I had a bit left over). The loose chocolate balls on top are unnecessary and fall off and get in the way of the knife, but I would buy it again for a large crowd. It was moist and looked lovely and tasted good."

Pros

Best chocolate supermarket birthday cake for a party

The best supermarket birthday cakes:  Tesco Half & Half CakeCredit: Tesco

Description

Why have one flavour of cake when you can have two? Consisting of half Vanilla and half chocolate sponges, the cakes are filled and covered with buttercream and chocolate-flavoured buttercream and topped with edible decorations.

Serves 20

Customer review: "Bought for my daughter's 16th. She likes chocolate, but the rest of the family doesn't, so it's a perfect choice for us. Dressed with 16th cake toppers, making it look quite special. I would definitely buy it again. Shop-bought cakes I've purchased in the past have been quite dry, but this was surprisingly moist and tasty."

Pros

Best supermarket birthday cake for design

The best supermarket birthday cakes: Rainbow Layers CakeCredit: M&S

Description

This impressive six-layered sponge cake is filled, covered, and decorated with vanilla buttercream, and its sides are coated with crunchy-coloured sugar pieces.

Serves 12
Ready to collect in three days

Customer review: "The cake was very pretty, well made and kept moist until it was all gone. Easily served 12 portions."

Best bee-themed supermarket birthday cake

The best supermarket birthday cakes: Beehive CakeCredit: Waitrose

Description

We all know how important bees are, and now you can show your love with this bee-inspired birthday cake! The top tier features a moist chocolate sponge covered in pale yellow soft icing and decorated with sugar-paste bees. The bottom tier is also a chocolate sponge with yellow vanilla-flavoured buttercream filling, covered in soft white icing and decorated with sugar-paste flowers.

Serves 28-30
Requires eight days' notice

Customer review: "We purchased this for our son's birthday; it was great. The sponge was soft and tasty. There was nothing dry about it. Beautifully made and personalised, exactly how we ordered."

Pros

Best birthday cake cupcakes

The best supermarket birthday cakes: Cadbury Heroes CupcakesCredit: Morrisons

Description

This tasty pack of Cadbury's cupcakes comes in three flavours: Crunchie, Dairy Milk and Flake, each one topped with buttercream and confectionery.

Serves 9

Customer review: "These are nice cupcakes. The chocolate and icing topping is generous and tasty, and the sponge is nice and not too dry for supermarket cakes. They are on the pricier side, but I think worth the cost given the brand of them and the nice taste."

Best red velvet supermarket birthday cake

The best supermarket birthday cakes: M&S - Naked Red Velvet CakeCredit: M&S

Description

Tuck into this light and moist red chocolate sponge cake, which is filled and topped with smooth cream cheese frosting and finished with white chocolate, white chocolate biscuit balls and red velvet cake crumbs.

Serves 12

Customer review: "This is a fantastic red velvet cake. Texture, taste, look - it has it all! It's not too sweet. The icing is just perfect! The cake is perfect! I will definitely buy this again and again for a special occasion! In fact, for any occasion! Thoroughly recommend!"

Best supermarket vegan birthday alternative cakes

The best supermarket birthday cakes:  6 Plant Kitchen Chocolate BrowniesCredit: M&S

Description

6 Plant Kitchen Chocolate Brownies are a vegan delight and a great alternative to the traditional birthday cake. These rich and fudgy brownies are crafted with plant-based ingredients, ensuring a guilt-free indulgence. They offer an irresistible chocolatey experience with a moist texture and hints of decadent cocoa. Perfect for satisfying your sweet tooth while staying cruelty-free and eco-conscious.

Serves 6

Customer review: "I bought this for my vegan niece. She said they were delicious and tasted just as good as normal brownies. Good price point, too."

Pros

Which supermarket makes the best birthday cakes?

The title of 'best' birthday cake at a supermarket can be subjective and may vary depending on personal taste, but we personally don't think you can beat a M&S cake. Marks and Spencer's has a wide selection of beautifully designed and delicious cakes, including personalised options. Whether it's a child's birthday or an adult, there is something for everyone. Most cakes can be collected within a week of ordering.

What are most people's favourite cake?

In the UK, several cakes are sure to be a hit at any party. The classic Victoria Sponge, consisting of layers of sponge cake with jam and cream filling, remains a quintessential favourite. Chocolate Cake, in various forms, such as rich chocolate fudge or moist chocolate gateau, is also widely adored. Carrot Cake, with its spiced, moist interior and cream cheese frosting, enjoys a dedicated following. Another top contender is the zesty Lemon Drizzle Cake, celebrated for its tangy flavour and sugary drizzle.

Hannah Carroll is a Senior Home, Parenting and Lifestyle Product writer for Yours, specialising in product testing and reviews. As a mother of three, Hannah loves finding clothes that make her feel fabulous and products that are great for large families.

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