The best 43-inch smart TVs for every budget

Our top picks of 43-inch smart televisions will blow you away with impressive features and visual experience.

Flatscreen tv

by Ellen Kinsey |

There is a whole range of smart TVs with amazing features to offer that won't cost an absolute fortune. 43-inch TVs are a great size and hit the sweet spot in terms of screen coverage and budget.

If you are looking to buy a new smart TV then we have rounded up the best 43-inch smart TVs that will blow you away with features and visual experience. TVs of this size are perfect for viewing from a distance of around seven feet, so they are ideal for average size living rooms and bedrooms.

Read next: The best 40-inch Smart TVs for home living

Additionally, they are also easily wall-mounted so that you can maximise the space of your room, and the screen size is a good step up from 32-inch and 24-inch television screens.

Best 43-inch smart TVs

The Philips 43PUS7956/12 is packed with amazing features such as optimised 4K Dolby Vision, HDR10, and the Pixel Precise Ultra HD creates a captivating visual display across all media types.

One feature that makes this TV stand out from the rest is the Ambilight setting which produces a glow from the back of the TV set that changes to colour-match whatever content you are watching, so you barely notice the TV frame.


Great picture performance

Android TV

Ambilight creates a seamless, borderless experience


Takes a while to set up

The TV will need to be placed near a wall for the Ambilight to be fully effective

Key specifications

Screen: 43-inch 4K UHD LED screen; HDR10+, HLG; Refresh rate: 60Hz

Connections: HDMI x4; USB

Audio: Dolby Atmos

Internet: WiFi built-in; Ethernet

Bluetooth: Yes

OS: Android

This 43-inch TV from Panasonic provides a smooth and sleek 4K UHD image thanks to Dolby Vision and HDR. Also, the TV is tuned to optimise colour and contrast for greater image depth and a true-to-life picture with dedicated modes for Cinema, Dynamic, Natural, Sport, and Games. Everything will look crisp and pristine on this Panasonic TV whether you're watching Freeview or streaming.

The TV also comes with decent speakers, surround sound, and Dolby Atmos to match the picture quality so that you will have good visuals and audio.


Good processor

Excellent picture quality

Dedicated settings and modes


Not Bluetooth Enabled


Screen: 43-inch 4K UHD LED screen; Refresh rate: 600Hz

Connections: HDMI 2.1 x3; USB 2.0 x2

Audio: Dolby Atmos; Cinema Surround

Internet: WiFi built-in; Ethernet

Bluetooth: No

OS: Internet VOD

The Samsung UE43AU8000 is ultra-clear with Dynamic Crystal Colour display bringing realism and crisp colours, The Crystal Processor 4K working to increase image clarity and sound and Contrast Enhancer adding enhanced depth for more immersion - it really packs in amazing visuals for an affordable price.

The audio is top-notch as well with Dolby Digital Plus and Q-Symphony, giving deep adaptive audio that mimics a three-dimension experience. For the optimal entertainment experience, this TV can be controlled with Bixby, Alexa, and Google Assistant and comes with Samsung TVPlus so you can see the latest and greatest movies via your TV Guide.


Great overall TV package

Great visuals

Quality upscaling


Missing Dolby Atmos


Screen: 43-inch LED 4K UHD screen; HDR10+; Refresh rate: 2300 Samsung Picture Quality Index

Connections: HDMI x3; USB x2

Audio: Dolby Digital Plus, Q-Symphony

Internet: WiFi built-in; Ethernet

Bluetooth: Yes

OS: Tixen

This TV is on the higher end in terms of price; however, Samsung's The Frame TV takes design inspiration from picture frames, but it serves a purpose and is not just for aesthetic reasons. This TV can go into Art Mode, enabling you to display a range of artwork and photographs when you are not watching TV content. You can either use the preset library or add your own personal photos and art.

Additionally, if you are worried about how sustainable the TV Art Mode is, then you will be happy to know that there is a built-in motion sensor, so it will only be activated when it detects someone in the room to save power. The TV can take full effect when wall-mounted (no-gap mount provided).

In terms of television functions, the 4K UHD QLED screen with UHD dimming is flawless. The display colour is bright and crisp, and the Quantum Processor 4K ceaselessly optimises performance for the best experience possible.


Excellent Art Mode features

Stylish addition to a home

Excellent QLED image


The frame can feel like the image is “boxed in."


Screen: 43-inch 4K UHD QLED screen; HDR10+, HLG

Connections: HDMI 2.1 x4 (ARC compatible x1); USB x2, Bluetooth

Audio: Dolby Digital Plus

Internet: WiFi built-in; Ethernet

Bluetooth: Yes

OS: Tizen

The Samsung TU7100 has everything you need with no extra frills. The UHD 4K resolution coupled with Samsung's Crystal Colour creates a bright and sharp HDR10+ image. Additionally, the Crystal Processor 4K optimises both the visual and audio performance to match the media content you are playing.

One of the best parts about this affordable TV is the user experience. The Tizen OS and smart menus are straightforward to navigate - plus there are many entertainment options with the likes of Amazon Prime, Netflix, Apple TV and BBC iPlayer.

Samsung is primarily a smartphone manufacturer, so it should come as no surprise that the phone and screen-mirroring functions are fantastic, which gives you the option to control certain features from a smartphone.


Affordable Samsung TV

Nice smart OS

4K UHD resolution


Limited connections

Average sound


Screen: 43-inch 4K UHD LED screen; HDR10+, HLG

Connections: HDMI x2; USB x1

Audio: Dolby Digital Plus

Internet: WiFi built-in; Ethernet

Bluetooth: Yes

OS: Tizen

LG's 43-inch 4K smart TV offers great visuals and reliable performance with a 4K UHD screen, HDR Pro, 4K upscaling, quad-core processor and True Colour Accuracy, so your display will be as crisp and vibrant as possible.

If you are looking for a good TV for gaming, then the low input lag on this TV is excellent for playing games, and the Filmmaker Mode works to ensure films look how the director intended them to.

In terms of audio, the sound is taken care of by AI Sound, and LG's ThinQ facilitates voice control via Amazon Alexa or Google Assistant so you can command your TV without a remote.



Great features

Smart assistant compatible


Default image needs refining in settings


Screen: 43-inch 4K UHD LED screen; HDR10 Pro; Refresh rate; 50Hz

Connections: HDMI x2 (ARC compatible x1); USB x2

Audio: AI Sound

Internet: WiFi built-in; Ethernet

Bluetooth: Yes

OS: LG webOS

Another Bravia TV has made this list and for a good reason. The KD43X81J has all the features that we love about more affordable TVs in the range but also strengthens them with some important tech add-ons too.

One of the most notable features is that this TV has the Sony X1 4K HDR Processor. It's a small chip, but it makes quite the difference. It uses object-based HDR to compliment the already outstanding visual quality to include greater depth and texture.

Plus, the Motionflow XR 400 is an upgrade too, which artificially elevates the XH80's refresh rate for a sleek performance for fast-paced content such as sports or action movies. The TV gives you the smart convenience of Google with Google Assistant built-in and Google TV's huge range of apps.


The X1 processor is superb

Motionflow XR 400, so a smooth image

Great sound




Screen: 43-inch LED 4K UHD screen; HDR; Refresh rate: Motionflow XR 400

Connections: HDMI 2.0 x4; USB x2

Audio: Dolby Audio, Dolby Atmos, DTS Digital Surround

Internet: WiFi built-in; Ethernet

Bluetooth: Yes

OS: Google TV

If you are after a TV to watch streaming services, then the JVC LT-43CF700 uses the Fire TV OS for Prime Video content and other popular streaming platforms such as Netflix and BBC iPlayer.

In terms of the TV visuals, The 4K UHD resolution is backed up by HDR10 which will display your content with clarity and realistic colours.

Despite this TV being a budget option, it has great features and is user-friendly and economical for watching streaming and live TV content.


Affordable all-in-one system

Good Prime Video integration

Lots of connections


Aimed heavily at Prime Video members

Lacking refinement of higher-priced options


Screen: 43-Inch LED 4K UHD screen; HDR10; Native contrast: 1,200:1; Refresh rate: 50/60Hz

Connections: HDMI 1.4 x4 (ARC compatible x1); Composite x1; USB 2.0 x2

Audio: DTS-HD; DTS Virtual X

Internet: WiFi built-in; Ethernet

Bluetooth: Yes

OS: Fire TV

This TV from Hisense is great for refining on-screen fast-paced content, and the excellent upscaling makes sure even old film, and TV content looks up to scratch. The VIDAA OS contains all the major streaming apps such as Netflix, and the sound is decent for smaller rooms.

Another asset of this TV is that it has Alexa voice control built-in for extra flexibility. The processor isn't in the same tier as the ones from Sony and Samsung, but for this price tag, this TV has many great things on offer.


Sub-£300 4K UHD

Smart assistant support

Good upscaling


Lacks refinement of higher price units


Screen: 43-inch 4K UHD LED screen; HDR10+, HLG; Refresh rate: 60Hz

Connections: HDMI 2.0 x3 (ARC compatible x1); USB 2.0 x2

Audio: DTS Studio Sound

Internet: WiFi built-in; Ethernet

Bluetooth: Yes


TV mounted on wall in lounge
©Getty Images

43-inch smart TV FAQs

What can a smart TV do?

If you are looking for a TV that provides more than just broadcasted television, then a smart TV can connect to the internet directly, without the need for a secondary device like an Amazon Fire Stick. Smart TVs usually come set up with well-known catch-up streaming apps like BBC iPlayer and ITV Hub as well as subscription services such as Amazon Prime Video and Netflix. A smart TV also offers users access to other internet services and apps, such as social media, news and weather, and other internet browsers.

What size TV do I need?

Here’s a rough guide to give you an idea of the minimum distance you should have from your TV when viewing HD content:

40 inches - 80 inches (6.7 feet)

50 inches - 100 inches (8.3 feet)

60 inches - 120 inches (10 feet)

75 inches - 150 inches (12.5 feet)

Resolution guide:

HD: 1280×720

Full HD: 1920×1080

Ultra HD/4K: 3840×2160

What is Freeview Play?

Freeview Play provides on-demand and catch-up television streaming. It also allows you to search in the TV guide to see what’s upcoming and backward to stream shows from the previous week. It effectively combines the functionality of the catch-up elements of apps like BBC iPlayer, ITV Hub, and All4 and merges them with broadcasted TV for an easy user experience.

What is the refresh rate?

Refresh rate refers to the number of times a TV screen refreshes the entire on-screen image per second. A good refresh rate is suitable for sports, gaming or watching action movies. The refresh rate is measured in Hertz or Hz. A 60Hz TV will refresh an image 60 times, and a 120Hz TV will refresh an image 120 times.

Read next: The best 4k smart TV deals

What are the best apps to download for a smart TV?

When you get a smart TV, you may be wondering what you need to do when you set it up. In terms of subscription streaming and catch-up apps, we’d recommend you download Netflix, Amazon Prime Video, BBC iPlayer, ITV Hub, All 4, YouTube and Spotify.

It is good to note that you will need a WiFi or Ethernet connection and a stable internet connection in order for these apps to work properly.

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