Morrisons has changed its rewards scheme for loyal shoppers, linking the Morrisons More card with the My Morrisons app, which customers can access on a smartphone app or the store’s website.
The supermarket giant says it had listened to its customers, who had fed back that they preferred to benefit from instant offers and discounts rather than spending time building up loyalty points. The move is also a response to environmental concerns and a drive to reduce the use of both paper and plastic where possible.
Here's how you can save money on your food shop
So what's changed?
With the old Morrisons More card, you received five points for every £1 spent in store, online or in the café.
You also received five points per litre of fuel and for every 5,000 points earned, Morrisons gave you a £5 voucher, known as a Morrisons Fiver. You could also earn points on selected products and promotions.
NHS staff received special offers, discounts and treats with a 10 per cent discount off their shopping in store and free delivery online. And if you were a Morrisons More card holder, you were eligible for their Christmas Savers scheme, which allowed you to save money for the big day and spread the cost of your Christmas shop throughout the year.
Now, instead of collecting points on your Morrisons More card, you will receive digital coupons through the My Morrisons app. These vouchers can be used straight away to save money while shopping in-store.
You will no longer receive any Morrisons More points when you shop in store or online, visit the café or fill up on fuel. If you have a physical Morrisons More card, you can continue to use it to track your shopping so the offers you receive will be tailored to you but you won’t get any more points.
And Morrisons has made the decision not to issue any more plastic cards so if you lose or damage your Morrisons More card, you won’t be able to get a replacement.
How will My Morrisons loyalty scheme promotions work?
The digital offers will be personalised according to your shopping preferences, so you should receive coupons that give you a discount on products you usually buy when you’re in store. You will be able to scan the app at the till for any eligible offers to be instantly applied so you don’t need to worry about remembering individual vouchers.
What if I still have points on my Morrisons More card?
If you built up any points before the changes were brought in, you had until 30 August ,2021 to request your £5 vouchers.
Unfortunately, any points which were not turned into vouchers by 30 August, 2021 will now be void. You will also lose any points which cannot be turned into £5 vouchers so if you had 7,500 points, 5,000 could be converted to a Morrisons Fiver but 2,500 of them would be unusable.
Download the My Morrisons app
You can download the My Morrisons app from the Apple App Store if you have an iPhone or iPad or from the Google Play Store if you have an Android device. This will include your digital loyalty card which you can scan at the till and allow you to instantly activate offers.
What if I don't have a smartphone?
You can still take advantage of coupons at the till by swiping your existing Morrisons More card.
If you have internet access via a laptop, tablet or computer but no smartphone, you can create an online account and you will receive weekly emails letting you know about special offers. You can login to your online account and activate the offers you like and they will be loaded directly onto your card.
What other supermarkets offer a loyalty card?
Most major supermarkets offer a loyalty card scheme, including Tesco, Sainsburys, Asda, Waitrose and Marks & Spencer. They're a useful way to save money, whether that's a discount on your weekly shop or access to exclusive rewards - according to Which, the average shopper saves between £1 and £4 for every £100 spent with the loyalty schemes on offer today.
Sainsburys shoppers earn one point for every £1 spent in-store or online through their Nectar loyalty scheme and can claim £2.50 off their shopping when they reach 500 points. You can also collect and save points with their 400+ partners, including Argos, eBay and Esso. If you shop at Tesco, their Clubcard scheme - which was first launched in 1995 - allows you to collect one point for every £1 spent in-store or online and one point for every £2 spent on fuel.
Marks & Spencer's SPARKS card is the latest loyalty scheme to launch and gives you 10 points every time you shop with them and an extra 10 points for every £1 spent.
Compare the best and worst loyalty schemes via Which.