By now you have probably seen quite a few handbags with fluffy dolls and cute trinkets hanging from them and thanks to the viral Labubu bag charms that seem to have taken over the world, handbag charms have become one of the biggest fashion trends of this year. If stuffed animals and wide-eyed dolls are not your cup of tea or if you’re just hunting for the best stocking fillers ahead of Christmas, M&S has officially hopped on the bandwagon with plenty of cute options in their brand-new M&S bag charms section.
What is a bag charm?
The trend started with Labubu bag charms which are a line of collectible plush toys that can be hung from handbags, purses and even key chains. The dolls were soon seen flaunted by celebrities like Rihanna, Kim Kardashian and even David Beckham who shared that his 13-year-old daughter had bought him a Labubu doll which has been a cute addition to his bag since May 2025.
Best bag charms at a glance
Even if the Labubus, that are notoriously known for their ‘ugly-cute’ appeal, don’t catch your fancy, several other brands like M&S, Zara, Next and H&M now have their own line of handbag charms you can choose from. Since we know that M&S never misses when it comes to quality and timeless versatility, whether you are looking for Marks and Spencer dresses for mature women or M&S fragrances under £10, we couldn’t help but put together a list of our favourite M&S bag charms you can shop now!
Best bag charms UK
Best bag charm overall
M&S www.marksandspencer.com
Cherries are one of the most popular motifs when it comes to bag charms along with colours like reds, golds and browns. So if you are looking for a cute addition to your handbag, that is striking yet subtle, this is the bag charm to go for.
Best bag charm keyring
M&Swww.marksandspencer.com
Inspired by the trend of luxury brands creating miniature versions of their iconic bags, this mini tote bag charm can be a playful addition to your handbags. It also comes in three colour variations to choose from.
Best tassel bag charm
M&Swww.marksandspencer.com
If you are looking for something sleek and elegant, this Metal Bag Charm would be the perfect choice. The gold shade goes well with a range of colours, making it quite versatile as an accessory.
Best leather bag charm uk
M&Swww.marksandspencer.com
Florals are timeless and that is the case when it comes to bag charms as well. These leather roses with gold accents are sure to add a touch of sophistication to your bags. They are also available in red.
Best gold bag charm
M&Swww.marksandspencer.com
The gold heart and beads create a classic design that will elevate the look of your handbag, and the neutral shades make sure it looks good on a range of colours so you can use it for several bags.
More handbag charms from other brands
Best dog bag charm
H&Mwww2.hm.com
Love your dog to bits? Why not carry a mini version of your furry friend with this adorable dog bag charm from H&M. The leather, gold accents and white heart-shaped beads makes this piece stand out, in addition to how cute the sausage dog looks.
Best soft toy bag charm
H&Mwww2.hm.com
If you are looking for something cute and fluffy or a bag charm that a young loved one will like, this is the perfect option to go for.
Best Disney bag charm
H&Mwww2.hm.com
Have a grandkid, niece or nephew obsessed with Lilo & Stitch, then this is the bag charm to go for. It is compact and light enough to hang on their backpacks, lunch bags or even water bottles.
Best minimalistic bag charm
H&Mwww2.hm.com
Looking for a simple, minimalistic addition to your handbag? Then, this padded heart bag charm is the perfect option to go for. The light, pastel colour and elegant design adds to the appeal of this piece.
Best animal print bag charm
Nextwww.next.co.uk
If you have a soft spot for animal prints, then this bag charm will be the perfect statement accessory to add to your handbag, adding a splash of personality without being over the top.
Best beaded bag charm
ZARAwww.zara.com
Have a hardcore Taylor Swift fan in the family? Then this bedazzled cowboy bag charm would be the perfect accessory for their handbag. The combination of black, silver and gold makes it a charming piece that looks good with a range of colours.
Best silver bag charms
Whistleswww.whistles.com
If you are on the lookout for a silver bag charm, then this Whistles Leather Knotted Keyring is the perfect choice to go for. The piece is sure to bring a touch of sophistication to your bags and purses.
Akhila Thomas is a digital writer at Yours.co.uk and her areas of interest are beauty, fashion, food, wellness and lifestyle. She has previously written for magazines like Leftlion, Women’s Health and t’Art and worked extensively with art, culture, fashion and social media trends. She also likes to travel and explore new cultures and cuisines.