The first ever Fifty Plus Fashion Week

The first ever Fifty Plus Fashion Week

It can often feel like we over-50s are overlooked by the high street – with skirts that barely cover our bottoms, and sleeveless tops  on every rail. In fact a whopping 58 per cent of us feel overlooked when it comes to fashion designed to flatter.

Clothing retailer JD Williams is looking to put a stop to this, and celebrated its recent efforts with new designers at the first ever Fifty Plus Fashion Week last night.

We were there on the front row to watch a selection of gorgeous mature models strut their stuff on the silver carpet.

The models, all over 50, were led by the oldest working model Daphne Selfe (87) and former Vogue cover girl Marie Helvin (63) – and they all looked stunning.

The show was a collaboration with the London College of Fashion whose second year design students took on the challenge of creating clothes designed to appeal to older women. The result? Chic fitted dresses with striking coloured hems; statement coats with interesting details (including the winning design – a coat which can be worn in 30 different ways which will be available to buy in the autumn) and pretty floral maxi dresses. The palette was largely shades of grey - it was for the autumn/winter season and this made it seem elegant and timeless, especially when it complemented so many of the models' hair.


It was so refreshing to see older women taking the spotlight in designs specifically tailored to us and our needs. Getting older doesn’t mean shapeless beige trousers or saggy knitwear anymore – we want to look slim and feel elegant. Let’s hope this event marks a sea change in what’s on offer to us.