I always get compliments on my H&M perfumes – 7 that smell just like designer dupes
Its a different kind of heartbreak when you fall head over heels for a perfume… only to clock the £200 price tag. But if you're into perfumes and want something that smells expensive without spending an arm and a leg, high street fragrance dupes, from Nextto M&S, are the way to go, and H&M has some of the best.
Just like scanning the ingredient lists on our skincare, when it comes to fragrance, we can compare scent notes side by side, making it much easier to judge whether a budget buy genuinely measures up to its designer counterpart. H&M has earned serious praise for its chic, well-crafted fragrances that don't break the bank - even before people started drawing similarities to designer scents.
So, let’s dive into some of the best H&M perfume dupes. Some are virtually indistinguishable from their luxury counterparts, others share a seriously strong resemblance, but every single one captures the same energy and essence as your pricey favourites, just without the eye-watering cost.
Shop: The best H&M perfumes dupes for ladies
H&M, Space NKwww2.hm.com
If you’re a fan of By Kilian’s Love Don’t Be Shy (the one rumoured to be Rihanna’s go-to), this is well worth a sniff. It’s packed with florals, and a sophisticated hit of bergamot that splices through all the sweetness, giving it a fresh, slightly soapy dry-down. I spritzed it on a jacket and could still catch it the next day, which is pretty impressive staying power, especially given the price.
H&M, John Lewiswww2.hm.com
Think candlelit dinners, velvet dresses and amber-heavy warmth. Personal Muse taps into the same cosy, addictive sweetness as Maison Francis Kurkdijan’s Grand Soir, but lifts it with a lively swirl of almond, tuberose, sandalwood and vanilla. The result? A rich, enveloping vanilla scent that feels grown-up and luxe, not sugary or straight-out-the-bakery sweet.
H&M, Space NKwww2.hm.com
Everyone likens this fruity fragrance to Sol de Janeiro’s cult-favourite Brazilian Crush Cheirosa 62. It blends pistachio, white florals, salted caramel and candy apple to give that sun-soaked, just-landed-on-a-tropical-beach feeling. Cheirosa ’62 delivers the same holiday-in-a-bottle energy with its mix of pistachio, salted caramel, vanilla and almond, either would be a dreamy addition to your scent wardrobe.
H&M, Sephorawww2.hm.com
Hopeful Romantic envelops you in juicy fruits and delicate white florals, echoing the effortlessly chic feel of Chanel’s bestselling scent, at a far more chill price point. It’s playful yet polished. A solid 10/10 from me.
H&M, Space NKwww2.hm.com
If you’re a fan of soft, skin-like scents such as Maison Margiela’s Lazy Sunday Morning and Byredo’s Mojave Ghost, you’ll fall hard for this H&M perfume. It blends clean cotton flower, sweet jasmine, airy white musk and a hint of fresh eucalyptus - an effortlessly fresh mix that’s guaranteed to earn compliments.
H&M, Sephorawww2.hm.com
A fruity-floral blend bursting with juicy pear, spicy pink pepper and creamy vanilla orchid. It’s often compared to Dolce & Gabbana’s Devotion, but fans of Kylie Jenner’s Cosmic 2.0 will appreciate it just as much. Sweet, softly spicy and totally wearable, I can definitely see this becoming an easy everyday reach.
Phoebe Denman is Senior Style Writer for heat, Closer, Bella and Yours where she has covered fashion and beauty content for the past four years. She writes broadly across both for print and online, covering everything from trend reports and shopping pages, to product reviews and chatting to celebs about their style faves.