A family favourite for 50 years, there’s a Mr. Men Little Miss character (or two!) inside us all, with a diverse cast of over 90 beloved characters to discover.
For the first time ever, the general public will be able to decide the next characters to be turned into classic Mr. Men Little Miss books.
The much loved iconic British brand Mr Men Little Miss has been a staple in homes worldwide since being created by the late Roger Hargreaves in 1971 starting with the launch of Mr. Tickle.
When the late Roger Hargreaves created the Mr. Men character, Mr. Tickle, in 1971, the book went on to sell a million copies in just three years.
Withstanding the test of time, a Mr. Men Little Miss book is sold every 2½ seconds worldwide.
Adam Hargreaves, son of the original creator, says, “It’s amazing to see people are still connecting to the books after 50 years, they have always been about getting people to relate with the unique characters and identify the different traits of their own personalities.”
Alastair McHarrie, Sanrio Licensing Director, comments: “The Mr. Men Little Miss 50th Anniversary in 2021 provides an opportunity to reflect on the role the brand has played for many generations of kids and adults across the world.”
To celebrate hitting the milestone of 50 years, fans around the world are being given the chance to have their say picking a brand new character.
The five new characters to discover include, Mr. Calm, Little Miss Brave, Mr. Brilliant, Little Miss Energy, and Little Miss Kind
The characters each have a new, unique personality:
1. Mr Calm
Mr. Calm has a very peaceful and easy-going outlook on life. He appreciates the simple pleasures, including spending time in nature and practising yoga, but he also loves rock climbing and parkour when he's in the great outdoors. He encourages his friends to think before they act and live in the moment. His relaxed and tolerant perspective means that he is a calming influence and a wise head.
2. Little Miss Kind
Little Miss Kind is a thoughtful and loving person. She is considerate to animals and the world around her. She is intelligent and her kind nature is underpinned by the belief that it's important to think of others and not just yourself. She is a great friend who supports those in need, but she can stand up for herself and what she believes is right.
3. Little Miss Brave
Little Miss Brave stands up for what she believes in. She is not afraid to speak out and is fearless when championing things close to her heart, including her friends. Her bravery is an inner strength and confidence which enables her to try new things, challenge expectations and inspire others to be the best they can be.
4. Little Miss Energy
Little Miss Energy always throws herself whole-heartedly into whatever she does. She has lots of different interests and hobbies and is always the first to say yes to any plan, whether it's climbing a mountain or making a mural. Her enthusiasm for life is infectious and her positive outlook and willingness to try new things mean that she is never bored.
5. Mr Brilliant
Mr. Brilliant loves being creative. He is always full of ideas and enjoys sketching, painting and making things. His ability to look at things differently helps his friends to see the world in a new way. He brings much joy through his limitless imagination and gives others the confidence to embrace their own creativity.
Whether you have an inner sense of zen like Mr. Calm, are always putting others first like Little Miss Kind, have the heart of a lion like Little Miss Brave, have a can-do attitude like Mr. Brilliant or are full of zest like little Miss Energy, there's a part of a character inside everyone, so head online to vote for your favourites.
Voting will close on the 31st March when the two new characters will be announced later in the year.