Deal of the day - Free child’s eye-check book from Boots

Boots Opticians has created a free, fun eye-check storybook called Zookeeper Zoe. Up to 80 percent of what a child learns is through their sight, so this innovative book, developed with the National Literacy Trust, contains a range of interactive eye-check activities to help parents and carers understand if their child might need support with their vision, so nothing holds them back. The book is also designed to remind families that all children should have a regular eye health check as research shows more than half (53 per cent) of children have never had their eyes checked.

80% of what a child learns is through their sight 

To ensure all children across the country have access to Zookeeper Zoe, 350,000 printed copies are being given away in Boots UK and Boots Opticians stores. It is also available as an interactive app and can be read online and downloaded from

Karl Thomas at Boots Opticians says: "Only a qualified optician can fully diagnose an eye condition but Zookeeper Zoe will help raise awareness of the need to monitor eye health and get regular check-ups."
Created for children aged four to six in collaboration with celebrity dad, Peter Andre, the book tells the story of a little girl's day out at the zoo during which she unexpectedly has to step in and help look after the animals. 

As the story unfolds, the copy and illustrations guide parents, grandparents and carers  through basic checks designed to help identify any problems with sharpness of vision, the ability to focus properly and to detect different colours.

Here are some of the checks in the book

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