War Museum wants to know what your family wore during the 1940s

War Museum wants to know what your family wore during the 1940s

Do you have much-treasured pics of your nan in a utitlity dress or your mum in a glamorous New Look style frock?

Well then, the Imperial War Museum would love to have a peek for their latest exhibition, Fashion on the Ration, celebrating wartime style.

75 years on from the end of clothes rationing in Britain, the IMW are encouraging the nation to dig deep into their family albums to discover what their family wore at the time – and share these photographs and stories across social media using #WhatMyFamilyWore.

Many of the contributions to the #WhatMyFamilyWore  initiative will be shown as part of the exhibition experience for Fashion on the Ration; 1940’s Street Style, IWM North’s newly opened show.

Fashion on the Ration explores how fashion survived and even flourished under the strict rules of rationing and how despite the restrictions, austerity did not put an end to creative design or fashionable trends on the British home front. The designs of the era are still celebrated today, with a growing community of people who wear and make clothes inspired by these war time trends.

To share your Second World War family photos online, tweet @IWMNorth, Facebook at facebook.com/iwmnorth or Instagram at instagram.com/imperialwarmuseums.

  • Fashion on the Ration:1940s Street Style runs from 27 May 2016 – 1 May 2017 at IWM North. Tickets are now available online at iwm.org.uk 
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