The Milk Tray man is back!

The Milk Tray man is back!

To celebrate 100 years since the iconic purple selection box was first manufactured, Cadbury is hunting for the new face of Milk Tray.

Made famous for his daring escapades to deliver a box of delicious chocolates to the lady he loves, the black polo-neck wearing figure has been synonymous with Cadbury Milk Tray for over 35 years. Now men are being invited to step up for a piece of the action - click here to apply!


Did you know...?

  • In the Mid ‘70s the adverts became so popular that Waddingtons brought out the ‘Man in Black’ board game, where players could become the Milk Tray Man, battling opponents and overcoming landslides, avalanches etc. to deliver the chocolate safely.
  • In all the ads the Milk Tray Man leaves a calling card – apart from the last one, where the lady appears to be expecting him.
  • There were a total of 23 ads in the series, with this latest campaign ad being the 24th.
  • James Coombes who stars in the current Milk Tray Man ad, first made his debut in 1987 as the iconic figure. Other acting credits include: Dr Who, The Bill, Holby City, Hollyoaks, Sherlock Holmes and Poirot amongst others.
  • The stuntman in some of the early ads also stood in for Roger Moore’s 007 in The Spy Who Loved Me, Moonraker, For Your Eyes Only and Octopussy.
  • The iconic soundtrack to the ads was named The Night Rider.
  • Alan Hawkshaw who played the piano on the recording also composed the music for Countdown, Grange Hill and The Channel 4 News.
  • The ads were often shot as mini films by top film directors, including Adrian Lyne, director of Fatal Attraction, 9 ½ Weeks, Flashdance and Indecent Proposal. The latest ad is also directed by Tomas Skoging, who is well-known for combining a cinematic style and comedy driven dialogue – his previous works including Evian, Nike, EA, Ikea to name a few.

For more nostalgic news, pick up the latest copy of Yours