The Dogs Trust charity has a new Christmas sock campaign

The Dogs Trust charity has a new Christmas sock campaign

We're well aware that Yours readers are far too sensible and animal-loving to consider buying a puppy as a Christmas present for someone, but not everyone is so thoughtful. Sadly impulse puppy buying is still an issue, despite powerful message from Dogs Trust: 'a dog is for life, not just for Christmas.'

In fact, it's such a problem that the Dogs Trust is taking a stand by temporarily changing its name to Socks Trust, and encouraging us to give socks as gifts instead of pooches (#givesocksnotdogs)

To highlight the huge number of Christmas gift pups given up by ill-prepared owners, the charity has created an exclusive (and rather lovely) line of festive socks featuring some of the loveable hounds left abandoned over the festive season.

Championing the most conventional and possibly least returned Christmas present of all - a safe pair of socks - Socks Trust is working to avoid the plight of puppies bought on a whim and neglected when the reality of dog ownership sinks in. Last year, a staggering 3,400 calls were made in the 30 days following Christmas from new owners wanting to give up their dog, amounting to a staggering 113 calls about unwanted dogs per day.

Sadly, this is an ongoing problem as every year over 1,000 unwanted dogs are handed in to the 20 Dogs Trust rehoming centres in the weeks following the festive puppy-buying rush, with 1,256 handed in during this period last year alone.


Their yellow puppy-printed socks are a perfect stocking filler, and their labels feature eight stories of dogs who were left with them over the festive period. All funds raised from the purchases will go towards caring for over 16,000 dogs in the charity’s care every year. 

For more information about Socks Trust and how you can purchase a pair of socks to support the cause, please visit and search #GiveSocksNotDogs on social media.