If you go down to the capital today, you're sure of a big surprise. And no it's not crowds of tourists, the stunning landmarks or film crews that you'll see. Instead hundreds of £10 notes- 500 of them in fact- have been scattered across the city in the shape of mini paper canines.
The pricey pups, which saw hundreds of Londonders happily pocket an extra free tenner, were folded and distributed by online life insurance provider, Beagle Street. It took their team of experts over 125 hours to make.
The stunt follows research that reveals the average person overpays on their life insurance premium by £109 a year – which notches up to £3,270 over a 30-year term. Their studies showed that 87 per cent of people are put off getting life insurance because they see it as being too expensive and 76 per cent believe insurance providers aren't transparent enough.
It's not just Londonders who could earn an extra smile (and £10) thanks to Beagle's fun stunt- canine cash is likely to be coming to other UK cities in the coming weeks. Will you pocket a freebie Fido too?
Take a look at what happened here: