Knowing me, knowing you, we all love grooving to a bit of ABBA. And now you can do so whatever time of day as Magic Radio launches a pop-up digital radio station dedicated to the sounds of the fab Swedish four – just in time for Eurovision fever!
To bring you the best of the band 24/7, MAGIC have teamed up with the cast of the hit West End show, MAMMA MIA! which is inspired by the quartet's greatest hits.
For six weeks, you'll be able to listen to the likes of Dancing Queen, Super Trouper, Gimme! Gimme! Gimme!, The Winner Takes it All, Take a Chance on Me, S.O.S, while being treated to exclusive interviews as the station goes behind the scenes and talks to former MAMMA MIA! cast members alongside new cast members.
You'll also hear from the people behind the show, while learning how Benny Andersson and Björn Ulvaeus' timeless songs inspired MAMMA MIA! the Musical.
What's more, listeners will have plenty of opportunities to win amazing prizes and MAMMA MIA! experiences along the way. There will also be the debut of ‘Magic of the Musicals’, a new event bringing together the best from London’s West End, including MAMMA MIA!, to the Royal Albert Hall on May 23. Then in August listeners will vote for their favourite ABBA tracks and the greatest songs from MAMMA MIA!.
- The pop-up ABBA station is available to listen to now on DAB digital radio in London, Manchester, Birmingham, Teesside, Tyne & Wear, Humberside, Leeds, Edinburgh, Northern Ireland, Tayside, Inverness and across the UK at magic.co.uk and on the Magic app for iPhone, iPad and Android. You can find out more at www.magicabba.co.uk
- In order to listen on DAB Digital Radio, you'll need to re-tune your radio. For more information on how to do this, head to www.getdigitalradio.com/retune