Traditional anniversary celebrations are dwindling in popularity, with research suggesting more than half of people don't know what silver or pearl anniversaries signify.
A further 61 per cent were unaware that ruby wedding anniversaries - one of the most well-known milestones - are celebrated after 40 years together, according to the research from One4all, the Post Office gift card.
Only 10 per cent of people still give and receive presents related to the specific traditions, with cards, dinners out or short breaks a more popular choice.
Despite these traditions declining in popularity, romantic Brits are not neglecting key milestones in their relationships - only 4 per cent regularly forget their anniversary, while just 6 per cent have to remind their partners their anniversary is coming up.
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