The perfect shopping trip lasts three hours, includes a visit to nine stores and involves only seven minutes queuing, a study has found.
It also includes the purchase of five items and an overall spend of almost £118. But for many the ideal retail trip is not complete without a meal or a movie, according to a survey by intu and MBNA to support the launch of the intu credit card.
The study, of 2,000 Brits also found the perfect trip involves trying on or testing six items from nine shops after starting at 10.28 on a Saturday morning, free parking and grabbing a bargain.
The total cost of the day, which includes a refuel break for coffee and cake, comes in at £118.
Technology and social media is playing a huge role in the shopping experience, with shoppers sending at least one text and one picture to get advice from friends and family before making a purchase.
Two in five will also use their mobile to compare prices between shops, and a quarter will go on to buy an item on their smart phone whilst out shopping.
It also found Brits would prefer to be accompanied by their partner, and half said they would make the day out extra special by going for a meal together after trawling the shops.
A third will go for a drink, 21 per cent will head to the cinema, and one in 10 will take part in a family-friendly activity such as bowling.
Researchers also found three-quarters are most likely to shop in places where they can earn rewards for their spending, with 60 per cent looking for retailer discounts, 40 per cent wanting free coffee or cake, and 35 per cent on the hunt for restaurant discounts and offers.
Top 20 things that make the perfect shopping trip
- A location where I can shop, eat and socialise in one place
- Being able to socialise with my friends or family
- Being able to find my way around easily
- Being able to use whatever payment method I wish (contactless, Apple Pay, etc.)
- Being rewarded for my spending with discounts and offers at the place I’m shopping
- Being rewarded when I spend a certain amount
- Free parking
- Ending up with several bags of goodies
- Finding something I have wanted for ages in the sale
- Finding somewhere new that I will return to on a future shopping trip
- Discovering I fit into something a size smaller than I usually wear
- Getting to the till to buy something and realising it is cheaper than I thought
- Grabbing a bargain
- Having simple ways to pay to avoid the queues
- Loving the first thing I try on
- Making an unplanned purchase
- My favourite music being played in the shops
- Not paying full price for anything
- Returning to a tried and tested shopping destination
- Treating myself to something
- For more money-saving tips, pick up the latest copy of Yours magazine