Shoppers can make a difference this Black Friday. EthicalSuperstore.com has pledged to donate a grocery item to the UK's busiest food bank for every order over £30.
The site, which offers ethical alternatives to a range of household products, is also offering a 20 per cent discount off everything from this Thursday (November 24) until Monday, November 28.
We want to make sure families are properly fed
The retailer hopes to emulate the success of a similar offer it ran last year, when it donated a total of 1,576 grocery items, worth more than £1,500 to the Newcastle West End food bank – the busiest in the UK.
Now in its tenth year of trading, you can buy fair trade, organic, and eco-friendly merchandise and choose from over 5,000 products including Christmas hampers, candles and advent calendars.
For every order over £30 Ethical Superstore will donate products chosen by the food bank, including pasta, rice and oats.
The Newcastle West End food bank is one of the retailer's preferred charities and around £10,000 is raised annually to help feed poor families across Tyneside.
Michael Nixon, from Newcastle West End Food Bank, said: "With help from businesses like Ethical Superstore with their donation scheme, we want to make sure families are properly fed and don't have to choose between whether they heat their home or properly feed their family."
- Read our top tips on how to make the most of giving to charity