Morrisons launches loyalty card

Morrisons has launched a new price-matching guarantee scheme called Match & More, which will compare prices against discounters Aldi and Lidl, as well as Tesco, Sainsbury’s and Asda.

Shoppers have to spend a minimum of £15  per visit and will then get 10 points for every 1p cheaper their basket would have been elsewhere. So if Lidl is 60p cheaper than Morrisons then 600 points are added to your Match & More Account. When 5,000 points are accrued, a voucher will automatically be printed for £5.

As well as points from the price matching, shoppers can add points by buying selected promoted items in store. They can also add 10 points for every litre of fuel bought at a Morrisons forecourt.

Plus Morrisons has plans to allow customers to turn points into vouchers for eating out and travel.

Dalton Philips, Chief Executive of Morrisons, said: “In May, we announced that we were lowering our prices permanently. Now we’re launching Match & More the most comprehensive price match and points scheme in the UK. Because it price matches the discounters, the Match & More card will provide the ultimate guarantee about Morrisons’ value-for-money.”
Dalton continued:  “For our customers, the Match & More card could not be simpler.  We have learned from other price match programmes so our customers will not collect lots of small vouchers or have to redeem them through a website when they get home from their shop.”

The card will be phased out across the country starting with 11 stores tomorrow but customers can get a temporary card in any store and use that until they have a real card. Morrisons said it planned to have cards in all stores in time for the Christmas shopping period. You can also join online today.


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