Kellogg’s launches Disney Frozen cereal

Kellogg’s and Disney have teamed up to bring a sprinkle of Frozen magic to the breakfast table with the launch of a new cereal.

Available in supermarkets now, Disney Frozen Cereal is a vanilla-flavoured cereal made up of fun snowball and snowflake shapes which are sure to capture the imagination at breakfast time. (And maybe a bit of a sing-a-long if it’s anything like my household!).

The Kellogg's cereal is made with wholegrain, has nine vitamins and minerals and is high in fibre and was created specifically to meet Disney’s nutritional guidelines. In 2006, Disney became the first major global media company to establish clear nutritional guidelines as part of the company’s ongoing commitment to developing healthier foods for children using its brands and characters. 

Its arrival coincides with the launch of Frozen Fever, Disney’s new animated short. Frozen Fever tells the story of Anna’s birthday and Elsa and Kristoff are determined to give her the best celebration ever, but when Elsa catches a cold, her powers may put more than just the party at risk.

Kellogg’s Disney Frozen cereal (350g) is £2.79, but you can pick it up in Asda stores for just £2 until mid May.

For more information on the cereal, visit Kellogg's website.

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