Debenhams has teamed up with Buyapowa to allow fans to share special offers and get exclusive rewards.
The first Debenham's co-buying campaign takes place at 11am today and gives shoppers the opportunity to buy gift cards for Debenham’s new autumn/winter 2014 collection, the value of which will increase as more people commit to buy. Debenhams says you have the chance to turn £15 into £30 to spend with the store. More co-buys are set to run in the lead-up to Christmas.
Ross Clemmow, Director of E-commerce at Debenhams, comments: “We are always looking to the latest best practice methods to engage with our customers online. Co-buying is an innovative approach in connecting with new customers through our existing most engaged customers."
Customers who make the most successful referrals will be doubly rewarded via exclusive prizes including a personal-styling session and hundreds of pounds to spend at Debenhams.
Tesco Wine already offers a co-buy scheme which saves money on a case of wine. Offers are available for a limited time and the more people who co-buy, the better the price becomes. Spreading the word amongst Facebook and email helps the price drop further. Payment is taken when the co-buying session ends and shoppers have two weeks to use the coupon on Tesco.com for the wine.