Our love affair with our pets goes as far as singing happy birthday and spoiling them with gifts, according to new research.
A survey of of over 1,000 British pet owners carried out by One4all, the Post Office gift card, which recently launched a range of pet-design gift cards, found that pampered pets now enjoy their birthdays just as much as humans – as more than one in three (36 per cent) confesses to celebrating their pet’s birthday regularly.
15% of us sing happy birthday to our animals
One in five (18 per cent) pet owners spoil their pets with birthday gifts, while 15 per cent admit to singing happy birthday to their animal companions.
The average UK pet owner spends more than £25 celebrating each pet’s birthday. Remarkably, it is men who are the more generous of the sexes when it comes to gifting the animals in their lives, spending £31.40 on each pet’s birthday - £10.57 more than female owners do. Pet owners in London are the most lavish when celebrating their pet’s birthday – spending more than £60 each year on each pet.
The gift exchange goes beyond birthdays as the research found that one in 10 pet owners give gifts to their friends and family on behalf of their pet and 16 per cent of pets receive gifts from their friends and family at Christmas. And, almost one in 10 pet parents receive a Mother’s or Father’s day gift from their furry family members.
Famous furry friends
Celebrities are fuelling this growing trend by sharing their pet’s birthday celebrations and documenting their daily lives via social media. Kylie Jenner’s canine companion Norman, an Italian greyhound, celebrated his first birthday in October and is quickly becoming as famous as his owner - boasting 357k Instagram followers.
The nation’s obsession with its furry friends doesn’t stop at elaborate birthday celebrations or gifting, as the data found that half of UK pets now have a social media account where those celebrations can be broadcast with the world. What’s more, an animal-loving 28 per cent of those surveyed confess they post more pictures of their pets on social media than the people in their lives.
The One4all Gift Card is available to buy from Post Offices nationwide and online and can be spent in more than 22,000 stores across the UK.
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