Lorraine boosts sales for JD Williams

Lorraine boosts sales for JD Williams
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The brands experienced record sales of trench coats and wool overcoats, with the stone trench coat (£40, sizes 12-32) modeled by the lady herself becoming a best seller.

Lorraine’s AW14 edit is designed specifically for the 50 plus market, adapted to reflect the mature physique in shape and fit without forfeiting style. Her first ever fashion collection is unveiled at a time when many 50 plus women feel that other retailers have let them down by not providing contemporary styles suited to the over 50's figure in spite of the over 50 female fashion market in the UK is currently worth £2.5 billion per season, and the fastest growing fashion sector.

Lorraine’s personalised AW edit for JD Williams is available at JDWilliams.co.uk and through the retailer’s catalogue.