We already loved these sweet personalised scarves - available in every letter, and in both adult and child sizes - but now we've discovered that their profits will be going to a fabulous cause, we're head over heels!
Matalan is generously donating 100 per cent of the profits to the Alder Hey Children's Hospital to help make life a little better for poorly children this winter.
It's no wonder a host of celebrities have already signed up to model the scarves - with everyone from Kylie and Helen Mirren, to Darcey Bussell and Rod Stewart being photographed in them.
The Alder Hey Children's Hospital provides care for more than 275,000 children each year, and is a fabulous cause to support.
The scarves are available in seven colours, with adult sizes priced at £10 and children's for £5 - making them the perfect stocking filler. They're available in store or by clicking here
For more present ideas and fashion inspiration, pick up the latest copy of Yours magazine