Younger looking eyes in minutes!
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Meet our expert

Adam Burrell is make-up artist to the stars and advisor to the WINK panel for Bausch + Lomb

Your eyes can  give away your true age. In fact, studies have shown that when strangers are asked to judge how old a person is, the eye area is one of the first things they look at. Knock off the years and give your eyes a youthful lift with our simple makeup tricks.

Banish shadows

You may have noticed that the shadows around your eyes have become darker as you’ve got older. This is because the skin around our eyes gets thinner, making shadows look worse. Under-eye concealer is a must- have for younger looking eyes. Look for a liquid, light-reflecting concealer such as M&S Autograph Illuminating Touch Under Eye Concealer, £9.50. Dab on, then set with a matte powder to stop it sinking into crow’s feet,” says make-up artist Adam Burrell.
Your upper lids may also be shadowy, which can make you look tired. Even if you don’t want to wear other makeup, reach for Clinique Touch Base in Canvas, £12.50, a flesh-coloured, creamy eyeshadow that knocks out any darkness on your lids, making eyes look instantly fresher.

Add sparkle

After the menopause, your eyes can be drier, which may mean they’re prone to looking red and tired as well as feeling uncomfortable.
Try Artelac Rebalance drops, £6.95, from pharmacies, to give long-lasting hydration and instantly make your eyes look fresher.
To banish redness from the rims of your eyes, lightly trace a flesh-coloured eyeliner pencil onto the waterline (the inner rim of your lower eyelid) – this has the added bonus of making your eyes look bigger. We like Rimmel ScandalEyes Waterproof Kohl Liner in Nude 5, £3.99.

Lift your lids

It’s common for eyelids to droop with age and you’ll notice this most if you’ve always had a naturally hooded eye shape, where the skin just beneath your brow overhangs the moving part of your eyelid.
Sagging lids can be very ageing and make you look tired, but you can cheat your way to an eyelid lift with some clever make-up tricks. All you need is an eyeshadow palette such as Bourjois Smoky Stories in Upside Brown, £7.99.
“Use the darkest shade and a thin brush to draw a thin line along the root of your top lashes,” says Adam. “Then use the second darkest to create a smokiness around your lashes by blending the dark shadow upwards into the lightest brown colour that you should apply close to your brows. Always curl your lashes (this works wonders) before applying  mascara.” Try Superdrug Eyelash Curler, £1.49 and GOSH No Limit Lash Mascara, £7.49.

Soften lines

Crow’s feet are the first sign of ageing and once you’re in your 50s they start to deepen. Smooth on an eye cream designed to soften the appearance of  lines, such as Vichy Idealia Eyes, £23/15ml, which is packed with a brightening complex and blurring agents.  “Avoid using make-up on or near your wrinkles, especially anything shimmery,” Adam says. “But focusing on your eyes draws attention away from anything around them.”
Use a smudgeable pencil in a dark brown, such as Revlon PhotoReady Kajal Pencil in Espresso, £6.99, to line your eyes top and bottom. Use the smudger to soften and finish with mascara for  simple definition.

Get specs appeal

“You need to think slightly differently about eye makeup if you wear glasses,” says Adam. “Opt for a lightly defined eye – enough so your eyes aren’t lost in the lenses but not so much that there’s a battle between the glasses and the makeup.”

Open up

“Brows also play a massive part in opening and lifting your eyes, so make sure yours are shaped well and lightly defined,” says Adam. You can do it yourself with tweezers following our guide:

  • Hold your tweezers so the open end is pointing down and place them vertically alongside the outer edge of the top of your nose. The point where the top of the tweezers sits should be just above the inner corner of your eye and this is where each brow ends. Remove the stray hairs in between this point on each brow.
  • Put the tweezers at an angle against your cheek so the open end is at the top of your nose while the other end reaches the outer corner of your eye. The hairs should end there, so pluck the rest.
  • Now pluck any stray hairs beneath each brow, following the natural shape of the brow.
  • Look straight ahead into the mirror and find the outer rim of your iris – the arch should be just above that. Remove a row of hairs from there to the outer edge of the brow and make sure the tail end of the brow comes to a soft point.