The 50 things we are most loyal to

Brits are more loyal to their pet, cuppa, and who cuts their hair than to their manager, according to new research.

We also put our favourite washing powder, cereal and skincare products before our employer, says Superdrug which compiled the research to mark the fifth birthday of its Health & Beautycard.

Perhaps - not surprisingly - family, mum and best friend take the top three spots. Dad, dog and football team were voted fourth, fifth and sixth respectively, followed by cat, hometown, tea/coffee brand and TV programmes.

The study shows the average British adult is loyal to where they shop, the brands they use, and the products they buy. Folk tend to stick to the same type of tea or coffee, watch the same TV programmes and eat from the same takeaway all the time.

When it comes to health and beauty, most people use the same deodorant, skin care products and make-up, and go to the same hairdresser. Food loyalty also means people will stick to the same brand of ketchup, and spread the same margarine on their favourite bread each day.

Brits are also incredibly loyal to their home town and heritage, as well as their national sporting teams. The pub, the mobile phone provider, bands which have been loved since childhood and work colleagues also feature strongly.

The study shows more than six in ten people consider themselves to be particularly loyal, with seven out of ten people rarely deviating from their favourite brands of food and drink.

Partners are most likely to have a say in who should be trusted and where best to shop. He or she will also get a say in which brands are purchased, what music is listened to, what television is watched and even what car to buy.

Top 50 loyalties

  1. Family
  2. My mum
  3. My best friend
  4. My dad
  5. My dog
  6. My football team
  7. My cat
  8. Home town
  9. Tea / coffee brand
  10. TV programmes
  11. My hairdresser
  12. Supermarket
  13. City of birth / heritage
  14. Doctor
  15. Mobile phone provider
  16. Deodorant
  17. National team
  18. Local takeaway
  19. Cereals
  20. My religion
  21. Mobile-phone brand
  22. Bands I’ve loved since childhood
  23. Ketchup
  24. The bed
  25. Brand of butter/spread
  26. Charitable causes
  27. The Royal Family
  28. Skincare products
  29. My favourite pub
  30. Washing powder
  31. Car brand
  32. Particular loyalty card
  33. Favourite singer
  34. Work colleague
  35. Jeans
  36. Hair products
  37. Local independent shops
  38. Make up
  39. Place of work
  40. My boss
  41. Shampoo
  42. Soap opera
  43. Bread brand
  44. The local shop
  45. Opticians
  46. Technology types
  47. Brand of underwear
  48. Coffee shop
  49. Rugby team
  50. Petrol station
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