Sainsbury's to introduce touch-free packaging

Sainsbury's to introduce touch-free packaging

Food preparation can sometimes be a chore, especially when cutting and preparing raw meat like chicken, we have to be very careful to keep surfaces clean and ensure we wash our hands throughly. However, how we prep raw meat could be about to change as a result of Sainsbury's plans. 

The supermarket are bringing pre cut raw chicken pieces in pouches to store from May 3rd. The plastic pouches will be able to be torn open so the chicken pieces can go straight into the pan without having to touch the raw meat. 


"Customers, particularly younger ones, are quite scared of touching raw meat. These bags allow people, especially those who are time-poor, to just ‘rip and tip’ the meat straight into the frying pan without touching it" said Katherine Hall, product development manager for meat, fish and poultry at Sainsbury's to The Sunday Times. 

She added that there were many reasons that this is the case for young people. One reason is that many younger people eat out more and prepare their own food less as well as fears of food contamination and food poisoning from raw chicken. 

Sainsbury’s chicken-in-a-pouch range goes on sale on May 3rd. There will be a selection of flavoured chicken to pick from including citrus tikka chicken pieces and teriyaki-style pieces. If the range is popular with shoppers, the range will be expanded to include pork and fish.