Lizzy Deningplastic

Europe's FIRST plastic-free supermarket aisle launched!

Lizzy Deningplastic
Europe's FIRST plastic-free supermarket aisle launched!
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We all know that plastic waste is a huge issue world-wide, and it’s only getting worse. We’re all on a mission to reduce our usage, from taking cloth bags to the shops to carrying reusable water bottles. Now we’ve had a glimpse of the future, in the Netherlands, where Europe’s first plastic-free supermarket aisle has opened.

The shop, Ekoplaza based in Amsterdam, opened yesterday offering more than 700 plastic-free products in one handy aisle. Items include meat, sauces, dairy, chocolate, cereals, yogurt, snacks and fruit and veg.

Ekoplaza’s Chief Executive Erik Does says: “We know that our customers are sick to death of products laden in layer after layer of thick plastic packaging. Plastic-free aisles are a really innovative way of testing the compostable biomaterials that offer a more environmentally friendly alternative to plastic packaging.”

Now the chain are planning similar aisles in all 74 of its branches by the end of the year – we hope British supermarkets are taking note!

Isn’t it funny that we’ve basically gone back in time – we remember when hardly any produce was plastic wrapped at all. It just shows that sometimes progress means looking back to a simpler time.

Plastic waste is a huge problem, with Europe producing 25 million tonnes of plastic waste each year, and around 10 per cent of the 300 million tonnes worldwide ending up in our oceans.

An investigation by The Guardian found that leading UK supermarkets create more than 800,000 tonnes of plastic packaging waste every year, and campaigners say the grocery retail sector accounts for more than 40 per cent of all plastic packaging.

So far no British companies have committed to a plastic-free aisle, although Theresa May called for them last month.