'Sunlight' was the world's first branded and packaged laundry soap bar. It was developed by Bolton chemist William Hough Watson and launched by Lever Brothers, (now Unilver), in 1884.
The brand was hugely successful and is still used in some countries.
The advertising sign related to the Victorian concerns with purity of products
The '£1,000' on the enamelled advertising sign pictured related to the Victorian concerns with purity of products - that sum (around £100,000 today) would be awarded to anyone who could prove 'Sunlight' was adulterated or contained 'injurious' chemicals.
The bold red, yellow and blue packaging not only attracted housewives' eyes, but has also became an iconic design that evokes nostalgia today. Beware of reproductions that this demand has caused. This enamelled-metal sign (84cm wide) with a few chips is valued at £400-£600.
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