Dashing aristocrat and wartime flying-ace Emilio Pucci (1914-1992) launched his career as a fashion designer in 1947 when a ski suit he designed was featured in Harper’s Bazaar.
In 1950, he opened a boutique in Capri, Italy, where he sold elegant, flattering silk dresses, sportswear and lingerie, all printed with psychedelic swirling or geometric patterns in a vibrant palette. Beloved by the fashionable ‘jetset’ of the 1960s, Pucci’s hallmark-look quickly went global.
Look out for Pucci menswear - harder to find than womenswear
In 1965, he even designed avant-garde uniforms for the stewardesses of Braniff Airlines, which included clear plastic ‘space helmets’. After falling from favour during the 1980s and 1990s, the brand and designs were relaunched and redesigned by the luxury group LVMH, owned by French billionaire Bernard Arnault.
Over the decades, Pucci's signature style has been widely copied, so always look out for labels and the word 'Emilio' printed in the design. Look out for Pucci menswear, as it tends to be much harder to find than womenswear.
This 1960s Pucci pink and grey silk organza dress is valued at £200 to £300.
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