Join the Alzheimer's Society's latest campaign to raise awareness of the 21st century's biggest killer
The Alzheimer's Society are launching a brand new campaign calling on the public set aside their differences - from age to tastes and social standing to political allegiances - and unite in the fight against dementia, as it’s set to become the 21st century’s biggest killer.
The charity will launch the campaign today (Mon 24 April) with a TV ad voiced by acclaimed actor Bill Nighy at its heart, airing tonight from 9pm on ITV and Channel 4.
The ad, directed by Oscar and BAFTA-nominated Daniel Barber (Harry Brown, The Tonto Woman) plays upon issues that can cause divisions in society including age, gender identity and whether people voted in or out in the recent EU referudum. It shows opposing pairs coming together to unite against dementia. You can view a preview clip below.
Several celebrities are supporting the campaign including; Jo Brand, James Cracknell, Meera Syal, Robbie Savage, Richard & Judy, Carey Mulligan, Hugh Dennis and Sally Lindsey.
Someone develops dementia every three minutes and there’s currently no cure – but the charity says people with dementia tell them that they face dementia alone.
Jeremy Hughes, Chief Executive, Alzheimer’s Society said: "We’re determined to bring everyone’s attention to the massive injustice faced by people with dementia and their carers, with too many denied the support they need.
“Alzheimer’s Society hears day in, day out about people with dementia and their carers struggling. Some people tell us about the impossible choices they have to make, from the carer having to choose between a knee operation and caring for her Mum, to a man with young onset dementia who had to give-up work and ask his daughter to pay the mortgage.
“We urgently need people to unite with us to improve care, offer help and understanding to those affected and find a cure. Together, we can bring about change.”
Jo Brand, ambassador for Alzheimer’s Society told us: “It’s deeply worrying that every three minutes someone develops this devastating condition. What’s almost as worrying is despite not being able to prevent it, cure it or even slow it down, the funding of dementia research is far too low. We need everyone to unite against dementia and change this now.”
James Cracknell, who is joining forces with Jo Brand to support the campaign, added: “It’s now time for us to come together and unite against dementia with Alzheimer’s Society. We owe it to our children…this is important!”
The Alzheimer’s Society is the leading dementia charity and is here for everyone affected dementia. The campaign kicks off their drive to change the landscape of dementia forever, reaching every single person affected by the condition to offer help and support.
The charity is urging everyone to come together and unite against dementia. There are many ways you can get involved – whether it’s becoming a Dementia Friend, campaigning or donating to fund research for a cure. Unite now at alzheimers.org.uk