A recent study by Interflora shows that 27 per cent of grandparents provide regular day care for their grandchildren - that's more than a quarter of our aging generation - but who's looking after granddad?
The latest statistics from the Royal Voluntary Service (RVS) suggest that many men over 75 suffer from loneliness in silence, with more than half of us fearing for our lonely dads, and 30 per cent of us convinced he wouldn't admit to feeling that way.
So, if you know an older man living alone, or who could do with getting out and about, point them in the RVS's direction.
Their latest campaign, Let's Tackle Loneliness, wants to create a network of sport enthusiasts who will give their time and support to our older gents. David McCullough, RVS Chief Executive, says, 'Our volunteers can provide companionship, give a lift where needed or 'buddy-up' to go to the local rugby game.
'Supporting your local or national sports team gives a feeling of belonging or camaraderie. Our research shows that on average men spend 3.3 hours a week chatting about sport with their friends and family, so it's an excellent common ground to grow new friendships.'
Rugby legend Dan Cole (pictured), is just one of the high profile players backing the campaign. 'It's important to realise that everyone has something to offer,' he says. 'Your skills and interests can be easily shared with someone local to you.'
He goes on to point out that while some of us may be fighting fit at the moment, we will all get old someday - and just an hour of your time can go a long way in helping older local men to stay connected.
To volunteer, or find out more about the Royal Voluntary Service, call them on 0845 608 0122. To support the campaign and join the 'silver squad', tweet #tackleloneliness
- You can also visit the RVS website, www.royalvoluntaryservice.org.uk